Brand Tone

friendly, approachable, passionate, and authentic

Brand Values

• •Handmade Quality & Craftsmanship
• •Sustainability & Eco-consciousness
• •Customer Well-being & Joy
• •Passion & Personal Touch
• •Transparency
• •Community Building

Best Practices

• •Develop a "Brand Voice Chart": Create a simple internal guide that outlines your core tone words (e.g., "Friendly," "Passionate," "Authentic," "Caring," "Knowledgeable for equestrian items"), provides "do's and don'ts" for language (e.g., "Do: Use warm, inviting language; Don't: Use overly formal or technical jargon for candles/soaps"), and includes examples of phrases that fit the tone.
• •Use Storytelling: Share the "why" behind Gisi Shop – the passion for handmade quality, sustainability, and the joy of equestrianism. Incorporate Karina's personal journey or the inspiration behind products to make the brand more relatable and authentic.
• •Be Consistent with Emojis and Visual Language: Continue using emojis like ✨, 🌿, 💌, and 🐴 (for equestrian content) consistently where appropriate to reinforce the friendly and passionate vibe. Ensure visual content (photos, videos) always aligns with the described aesthetic (natural, cozy, high-quality).
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and helpful tone. Address customers by name if possible and show genuine appreciation for their interaction. This reinforces the personal touch of a small business.
• •Segment but Unify: While the product lines (home fragrance/soaps and equestrian products) might appeal to slightly different facets of the audience, ensure the overarching values of quality, passion, and a personal touch are evident in all copy. Find common ground, such as the idea of "passion projects" or "products made with love," whether it’s a candle or a game. The "About Us" on the website already does a good job of linking these.

Social Perception

Positive (Implied), Niche Appeal, Trustworthy (Implied)

Copy Examples

• •✨ Sink into bliss with our newest arrival! ✨ Our [Candle Scent Name] candle is hand-poured with love and the finest natural soy wax, bringing a wave of calm to your cozy corner. Perfect for those quiet moments when you just need a little 'me-time'. 🌿 What scent helps you unwind? Share below! #GisiShop #HandmadeCandles #NaturalWellbeing #NewCollection #CozyHome
• •Treat your skin to the gentle touch of nature. Our [Soap Name] soap is lovingly handcrafted with nourishing [Key Ingredient 1] and [Key Ingredient 2], leaving your skin feeling soft, refreshed, and beautifully fragrant. We believe in simple, high-quality ingredients for your daily ritual. Indulge in a little everyday luxury – because you deserve it! 🛁
• •Hey riders! 👋 Want to test your equestrian knowledge in a super fun way? Our 'Grundkenntnisse der Reiterwelt' game is perfect for learning all the essentials, from gaits to gear! 🤩 I poured my passion for horses into creating this. Grab yours and let the games begin! Link in bio! #GisiShop #EquestrianLife #HorseLovers #BoardGameFun #LearnToRide
• •Did you know? 🌍 At Gisi Shop, we're passionate about our planet! From sustainable ingredients in our candles and soaps to our eco-friendly packaging (hello, Der Grüne Punkt!), we're committed to making a difference, one lovely product at a time. Feel good inside and out when you choose Gisi.💚 #SustainableLiving #EcoFriendly #HandmadeWithCare #GisiShopValues
• •Hello lovely people! 🥰 We're Karina and the heart behind Gisi Shop. Every candle, every soap, every game is made with so much passion, hoping to bring a little joy and coziness into your life. What’s your favorite way to create a 'Wohlfühlmoment' (feel-good moment) at home? We’d love to hear your tips! 👇 #GisiShop #SmallBusinessLove #HandmadeHappiness #CommunityLove