Tono de Marca

Fun, Playful, Trendy, Fashion-Forward, Approachable, Friendly, Confident, Empowering, and Value-Oriented

Valores de Marca

• •Fashion Leadership
• •Accessibility/Affordability
• •Style as Self-Expression
• •Quality and Value
• •Customer Focus/Satisfaction
• •Planet-Positive Future (Emerging Value)

Mejores Prácticas

• •Embrace "Fun, Fresh & Inspired": Inject energy and playfulness into your language. Use emojis where appropriate (especially on social media) and don't be afraid to be a little cheeky or colloquial (e.g., "shoedrobe," "babes").
• •Stay on the Pulse of Trends: Use current slang and references that resonate with a young, fashion-conscious audience. Highlight what's new, hot, and "Instagram-approved."
• •Be Relatable and Inclusive: Speak directly to your "Therapy babe" community. Foster a sense of belonging and make them feel understood and seen in their desire for stylish, affordable footwear.
• •Highlight Value without Undermining Style: While affordability is key, always frame it within the context of achieving the latest looks and expressing personal style. It's about smart, savvy fashion.
• •Showcase Confidence and Empowerment: Use active, confident language. Position Therapy shoes not just as an accessory, but as a tool for self-expression and feeling good.

Percepción Social

Positive perception as a go-to brand for trendy and affordable footwear with 'cool-girl vibes'. Mixed perception includes concerns about shoe quality and customer service in some reviews.

Ejemplos de Copy

• •Step into THAT new season energy! 🔥 Our latest drop just landed, bringing you the freshest trends straight from the runway to your shoedrobe. Get ready to turn heads, Therapy babes! 😉 #TherapyShoes #NewCollection #TrendAlert #StyleForMiles #AffordableFashion
• •One boot, endless vibes. ✨ From brunch dates to dancing 'til dawn, our [Boot Name] has got you covered. Fun, fresh, and always on-trend. Tap to shop your new obsession! #TherapyShoes #VersatileStyle #CoolGirlShoes #TikTokMadeMeBuyIt #BootSeason
• •Treat Your Feet (and Your Wallet!). 😉 Your fave Therapy styles are now on SALE! Snag those must-have looks at prices you’ll LOVE. Go on, you deserve it. #TherapyShoes #SaleTime #FashionOnABudget #ShoeAddict
• •Stepping towards a greener future! ♻️ We're so excited that all our shoeboxes are now made with FSC-certified recycled & recyclable materials. Look good, feel good, do good. ✨ #TherapyShoes #PlanetPositive #SustainableStyle #EthicalFashion #SmallStepsBigImpact
• •Dare to be YOU. These [Heel Name] aren't just shoes, they're a whole mood. Designed in Australia to make you feel unstoppable, with an unexpected [detail, e.g., color, texture] that’s SO Therapy. Walk tall, express yourself, and own every room. #TherapyShoes #StatementHeels #BeBold #FashionForward #ShoeLove