Brand Tone

Elegant, Sophisticated, Passionate, Artisanal, Quality-Focused, Confident

Brand Values

• •Craftsmanship
• •Quality
• •Timelessness
• •Heritage/Tradition
• •Authenticity

Best Practices

• •Maintain a consistent tone of elegance and sophistication throughout all copy.
• •Emphasize the brand's passion for leather and artisanal craftsmanship in every message.
• •Highlight the quality and durability of the products, emphasizing 'Made in Italy' excellence.
• •Focus on timeless designs that reflect classic Italian style and heritage.
• •Use language that conveys authenticity and the use of genuine, premium materials.

Social Perception

High-quality, stylish, and durable 'Made in Italy' leather goods, associated with craftsmanship, tradition, and timeless elegance.

Copy Examples

• •Experience timeless elegance with our handcrafted Italian leather goods, meticulously designed for lasting quality.
• •Indulge in the passion of Italian craftsmanship. Each piece is handmade with genuine leather and exceptional attention to detail.
• •Discover the excellence of 'Made in Italy' with our durable and sophisticated leather creations, designed to stand the test of time.
• •Our commitment to quality ensures that every piece reflects timeless beauty and unparalleled craftsmanship.
• •Embrace the heritage of Italian leatherworking with our authentic, premium leather goods, crafted with passion and precision.