Brand Tone

Aspirational & Glamorous, Confident & Bold, Trendy & Youthful

Brand Values

• •Elegance
• •Power
• •Sophistication
• •Exclusivity
• •Fashion Experience
• •Unique Expression of Beauty
• •Quality and Style

Best Practices

• •Use evocative language.
• •If visuals are glamorous and sophisticated, the copy should reflect that.
• •Highlight the 'fashion experience' aspect, emphasizing the feeling of wearing the dresses.
• •Address the target audience as confident and bold women.
• •Subtly reassure customers about quality and legitimacy without being defensive, if possible.

Social Perception

The brand aims to be perceived as offering visually appealing, trendy items. However, there are significant concerns regarding legitimacy and customer service that need to be addressed to build trust.

Copy Examples

• •Shine brightly with PETRA
• •Captivating attraction in our FALLON Dress
• •Embrace the elegance of the Midnight Dress
• •The mini of your dreams
• •Straight from a fairytale LUCINDA