Tono de Marca

Whimsical, Playful, Nurturing, Stylish, Fashion-Forward, Nostalgic yet Modern, Authentic and Relatable, Dependable and Trustworthy

Valores de Marca

• •Quality and Craftsmanship
• •Creativity and Design Excellence
• •Comfort and Practicality
• •Childhood Joy and Self-Expression
• •Sustainability and Ethical Practices
• •Filipino Heritage and Global Appeal
• •Adaptability and Evolution

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (e.g., whimsical, nurturing, stylish), key vocabulary (words to use/avoid), and stylistic preferences. Share this with everyone creating content.
• •Always Consider the Audience (Parents, specifically Millennial Moms): Write in a way that resonates with their aspirations, challenges, and values. Use language that is relatable, authentic, and inspiring to them.
• •Emphasize Storytelling: Connect with the emotional aspect of parenting and childhood. Share the inspiration behind collections, highlight the craftsmanship, or tell stories of children enjoying the clothes.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual style of the brand across all platforms (website, social media, marketing materials). For example, playful imagery should be accompanied by equally playful text.
• •Review and Refine Regularly: Periodically audit content across all channels to ensure consistency with the established brand voice. Solicit feedback and be open to evolving the tone slightly as the brand and its audience grow, without losing its core essence.

Percepción Social

Positive and Trusted, Top-of-Mind for Children's Wear, Recognizably Stylish, Associated with Quality and Durability, Aspirational yet Accessible, Proudly Filipino

Ejemplos de Copy

• •Sparkle, twirl, and dream. Our new collection is here to dress their brightest adventures in comfort and style. Because every day is a chance to play. #GingersnapsMagic #DressedForChildhood
• •From their first steps to their grandest explorations, we craft memories. Discover timeless pieces made with love, designed to last, and inspired by the joy of growing up. #GingersnapsTimeless #MadeWithCarePH
• •Hello, style! Little fashionistas deserve big style. Our latest arrivals blend playful prints with cozy comfort, perfect for every hop, skip, and jump. Explore the lookbook. #GingersnapsKids #FashionForwardPlay
• •For the mamas-to-be, embrace your glow with our maternity wear that’s as comfortable as it is chic. Designed to celebrate your journey, every beautiful step of the way. #GingersnapsMaternity #StylishComfortForMoms
• •Woven with heritage, designed for today's little wonders. Gingersnaps brings Filipino artistry to playful, everyday moments. Dress them in stories. #GingersnapsPH #ProudlyFilipinoCrafted #ModernVintageKids