Brand Tone

Approachable, warm, and emotive.

Brand Values

• •Unity
• •Compassion
• •Reliability
• •Community
• •The bond between pets and owners

Best Practices

• •Use language that resonates with their love and passion for their animals.
• •Avoid overly corporate or impersonal language.
• •Maintain consistency across all platforms and communications.
• •Highlight the sentimental value and quality of products.
• •Foster a sense of community by sharing customer stories and photos.

Social Perception

A brand that fosters a community of pet lovers, is reliable, compassionate, and values the bond between pets and their owners.

Copy Examples

• •Handpicked by pet lovers like you, these products combine style, comfort, and functionality.
• •Definitely worth the buy.
• •Share your pet's photo and story with our community!
• •Celebrating the special bond you share with your beloved pet.
• •Discover the perfect personalized gift for your furry friend.