Brand Tone

Authentic & Rooted, Premium & Quality-Focused, Passionate & Innovative, Inspiring & Engaging, Approachable & Friendly (Danish context)

Brand Values

• •Origin & Heritage
• •Quality & Craftsmanship
• •Natural Ingredients & Purity
• •Innovation & Reinterpretation
• •Passion & Dedication
• •Sustainability
• •Customer Experience

Best Practices

• •Emphasize "Bornholm" as a Key Ingredient: Consistently weave the island's unique characteristics (geology, water, nature, heritage) into the narrative. This is a core differentiator.
• •Highlight Quality and Organic Nature: Use language that reflects premium craftsmanship, the purity of organic ingredients, and the resulting superior taste experience. Words like "hand-picked," " meticulously crafted," "crystal-clear," "organic," and "award-winning" reinforce this.
• •Balance Tradition with Innovation: Showcase respect for traditional spirit-making while also conveying excitement about new flavors and modern interpretations. This appeals to a broader audience.
• •Speak with Passion and Authenticity: Let the genuine love for the craft and the island shine through. Avoid overly corporate or generic language. Share the "why" behind the brand.
• •Engage and Inspire: Encourage an experience, not just a purchase. Use evocative language, suggest cocktail pairings, and invite customers to share their Bornholm Spirits moments. Make the copy visually and sensorially appealing.

Social Perception

Positive Product Reception, Appreciation for Origin Story, High-Quality & Premium Image, Innovative Flavors, Good Customer Service, Growing Recognition

Copy Examples

• •Bornholm Spirits: Crafted by Nature, Perfected by Passion. Taste the essence of our island in every drop.
• •Sun-kissed botanicals, ancient granite-filtered water, and generations of island spirit. Our [Product Name] Gin isn't just made in Bornholm, it *is* Bornholm. What Nordic dream are you mixing up today? #BornholmSpirits #IslandCrafted #OrganicGin #NordicLuxury
• •Introducing our purest expression yet. Forged from organic heartland wheat and the legendary billion-year-old mineral water of Bornholm, this vodka is a testament to simplicity and quality. Exceptionally smooth, undeniably Bornholm. Discover the spirit of purity.
• •Remember those long Nordic evenings, filled with stories and warmth? We've bottled that feeling. Our new [Flavor] Schnapps is a bold reimagining of tradition, infused with [unique local ingredients]. It's a taste journey we're thrilled to share with you first. Dare to discover your new favorite?
• •It started with a love for Bornholm and a belief in its bounty. At Bornholm Spirits, we don’t just distill spirits; we capture the island's soul. From hand-selected organic ingredients to our time-honored crafting techniques, every bottle tells a story of heritage, innovation, and an unwavering commitment to quality. We invite you to explore our world.