Brand Tone

Introspective, Poetic, Authentic, Professional, Serene, Contemplative

Brand Values

• •Artistic Integrity & Originality
• •Introspection & Emotional Expression
• •Connection with Nature
• •Exploration of Abstraction & Figuration
• •Customer Focus (for art acquisition)
• •Continuous Learning & Evolution

Best Practices

• •Embrace Poetic & Evocative Language: Use descriptive words that reflect the introspective and serene nature of the art. Focus on terms related to light, air, emotion, memory, and the natural world.
• •Maintain Authenticity: Share insights into the artistic process, inspirations, and the personal journey behind the art. This reinforces the value of originality and the artist's hand.
• •Prioritize Professionalism in Communication: Ensure all descriptions, artist statements, and interactions are well-crafted, clear, and convey expertise and experience, especially when discussing sales or commissions.
• •Visual Consistency: Ensure the photography and presentation of the artwork across all platforms match the refined and contemplative quality of the pieces themselves. High-quality imagery is crucial.
• •Focus on "Invitation" not "Hard Sell": The tone should invite viewers to experience, contemplate, and connect with the art, rather than pushing for a quick sale. The offer of custom pieces should feel like a collaborative opportunity.

Social Perception

Gilles Fau is likely perceived as a dedicated, established artist with a distinct abstract style rooted in personal introspection and a deep connection to nature and art history. His audience would likely be individuals who appreciate abstract art, seek unique pieces with emotional depth, and value the story and authenticity behind the artwork. The offer of custom pieces might appeal to buyers looking for art tailored to their space or preferences, fostering a more personal connection.

Copy Examples

• •Instagram Post (Image of a new ethereal abstract painting): "Where the veil thins between memory and horizon. 'Whispers of Air,' acrylic on canvas, [dimensions]. Each stroke a breath, each color a feeling. Discover the collection at gillesfau.com. #GillesFauArt #AbstractPainting #LyricalAbstraction #ArtForContemplation #TimelessBeauty"
• •Website Homepage Snippet: "Step into a world where emotion takes form. Gilles Fau's abstract paintings are an invitation to introspection, a dialogue between the artist's inner landscape and the timeless allure of nature. Original artworks, born from a journey of passion and reflection. [Link to Gallery]"
• •Email Newsletter Excerpt (announcing a new series): "Dear Art Lover, I'm pleased to share my latest series, 'Ephemeral Horizons.' These pieces explore the fleeting moments where light and atmosphere converge, inspired by the ever-changing skies of Brittany. Each canvas is a unique exploration, a quiet space for your contemplation. View the new works [Link]. For custom inquiries, I welcome a personal conversation to bring your vision to life. Warmly, Gilles Fau."
• •Pinterest Pin Description (for a painting with rich textures): "The soul of texture. Gilles Fau, 'Terra Incognita,' acrylic. Delve into layers of emotion and abstraction. Original abstract art that speaks to the introspective spirit. #AbstractArt #ContemporaryPainting #GillesFau #ArtCollector #FrenchArtist"
• •Saatchi Art Profile Excerpt: "Gilles Fau is a French abstract painter whose work is a testament to the power of introspection and the profound beauty of the natural world. Influenced by lyrical abstraction and a deep personal journey, each original piece invites a contemplative experience, offering a serene and timeless addition to any space. Inquire about custom commissions for a truly personal artistic statement. #AbstractExpressionism #ArtForSale #UniqueArt"