Brand Tone

Feminine, Stylish, Friendly, Approachable, Proudly Latvian, Playful (on TikTok), Aspirational yet Attainable

Brand Values

• •Quality & Craftsmanship
• •Style & Trend-Consciousness
• •Customer Connection
• •Local Pride
• •Feminine Empowerment

Best Practices

• •Embrace "Lovingly Made in Latvia": Consistently weave in the Latvian origin story. This isn't just a manufacturing detail; it's a core part of the brand's identity and pride. Use phrases like "Crafted in Latvia," "Latvian Design," "Made with Love in the Baltics."
• •Keep it Stylishly Feminine: Use language that evokes elegance, charm, and confidence. Words like "chic," "dreamy," "fabulous," "effortless," "graceful," and "radiant" can enhance this tone.
• •Be Friendly and Engaging: Write as if you're talking to a friend who loves fashion. Use inviting language, ask questions in social media captions, and respond warmly to comments and messages. Emojis can be used appropriately to enhance this warmth (e.g., ✨, 💖, ☀️).
• •Highlight the "New" and "Trendy": Given the fashion focus, use words that create excitement around new arrivals and current styles: "Just In," "Fresh Collection," "Latest Trends," "Must-Have."
• •Adapt to the Platform, but Keep the Core: While the energy on TikTok might be higher and more playful than a product description on the website, the core values (Latvian, stylish, feminine, friendly) should always shine through. The expression might change slightly, but the essence remains.

Social Perception

Positive, Local Champion, Fashionable & On-Trend, Good Customer Service, Visually Appealing

Copy Examples

• •Instagram Post (New Dress): "Step into sunshine with our latest arrival! ☀️ This dreamy [Dress Name] dress, lovingly made in Latvia, is all about effortless style and feeling fabulous. Tap to shop your new favorite! #Gigivet #LatvianFashion #NewCollection #SummerStyle #MadeInLatviaWithLove"
• •Facebook Ad (General): "Discover the heart of Latvian design with Gigivet! ✨ From chic everyday wear to statement accessories, find pieces as unique as you are. Shop our latest collection now and embrace your style. #GigivetShop #FashionLatvia #SupportLocalLV #StyleInspo"
• •TikTok Video Caption (Outfit of the Day): "OOTD check! ✨ Feeling amazing in this full Gigivet look. Comfy, chic, and 100% made with love in Latvia! 🇱🇻 What do you think? #GigivetStyle #LatvianMade #FashionTikTok #GetReadyWithMe #TrendyOutfits"
• •Email Subject Line (Sale): "💖 A Little Treat from Latvia! Your Gigivet Favorites are Waiting... 💖"
• •Product Description Snippet (for a handbag): "Meet your new go-to companion! Our [Handbag Name] bag isn't just stylish; it’s a piece of Latvian craftsmanship designed to carry your essentials (and dreams!) with effortless elegance. Made with love, for you."