Brand Tone

Youthful & Trendy, Playful & Expressive, Aspirational & Glamorous, Approachable & Direct

Brand Values

• •Self-Expression & Individuality
• •Transformation & Beauty Enhancement
• •Affordability & Value
• •Quality & Safety
• •Style & Trend-Consciousness

Best Practices

• •Develop a "Voice Chart": Create a simple chart that outlines core tone characteristics (e.g., Youthful, Expressive, Aspirational, Friendly) and provides "Do" and "Don't" examples for word choices, sentence structure, and emoji use.
• •Prioritize Visual Storytelling Support: Since the brand is highly visual, ensure copy always complements and enhances the imagery/video. Use captions to ask questions, encourage engagement, and direct users to the transformative aspect shown.
• •Stay Current with Youthful Language (Authentically): Incorporate relevant slang or trending phrases judiciously and authentically if it aligns with the target audience. Avoid forced or outdated terms. Monitor how your audience communicates.
• •Emphasize Transformation and Empowerment: Consistently weave in messaging about how Gigi Lenses empower wearers to change their look, express different sides of their personality, and feel more confident.
• •Maintain Clarity on Value and Safety: While being playful and aspirational, ensure that key messages about affordability, quality, and safety (like CE certification) are clearly and regularly communicated, especially on the website and in product descriptions.

Social Perception

Visually Appealing, Associated with Influencers/UGC, Desirable for a Changed Look, Limited Independent Scrutiny Visible

Copy Examples

• •✨ UNLOCK YOUR NEW LOOK! ✨ Our latest [Collection Name] just dropped, and it’s everything you’ve dreamed of! 😍 Swipe to see the magic & tap to make heads turn. Which color is calling your name? 👇 #GigiLenses #NewCollection #EyeTransformation #ColoredContacts #MustHave
• •From 🤫 to 🔥 in seconds! Obsessed with how these [Lens Name] lenses totally change my vibe. Get yours & show us your glow-up! #GigiLenses #LensChallenge #BeautyHack #BeforeAndAfter #TrendyEyes
• •Why choose between style and your budget? 💁‍♀️ Gigi Lenses brings you the hottest colored contacts at prices you’ll LOVE. Safe, stunning, and seriously affordable. Shop now and transform your look! 💖 #GigiLenses #AffordableBeauty #ColoredContacts #StyleForLess #SafeLenses
• •Your Eyes, Your Story. ✨ Gigi Lenses: Dare to express every shade of you. Explore vibrant, natural-looking colors and find the perfect pair to match your mood today! #BeYou #GigiLenses #EyeStyle #ExpressYourself
• •Hey Gorgeous! 😉 Ready to switch up your style? For a limited time, get [Discount Percentage]% off your next Gigi Lenses order! Use code [DiscountCode] at checkout and let your eyes do the talking. 🤫 Don’t wait, your new favorite look is just a click away! #GigiLenses #SpecialOffer #EyeCandy #BeautyDeals