Brand Tone

Professional, Solution-Oriented, Trustworthy, Forward-thinking, Benefit-Driven

Brand Values

• •Sustainability and Environmental Responsibility
• •Innovation
• •Customer Focus and Partnership
• •Expertise and Professionalism
• •Accessibility/Benefit

Best Practices

• •Highlight certifications, experience, and successful projects to build credibility.
• •Emphasize Sustainability and Forward-Thinking: Consistently weave in the values of environmental responsibility and innovation in energy transition.
• •Showcase expertise by detailing technical aspects of solutions in an accessible manner.
• •Use strong verbs and clear language to convey action and impact.
• •Quantify the benefits whenever possible (e.g., cost savings, energy reduction).

Social Perception

Perceived as an innovator in green energy, a technical expert in energy efficiency, and a contributor to a sustainable future.

Copy Examples

• •We partner with businesses and families, offering comprehensive energy efficiency solutions from initial consultation to ongoing maintenance, ensuring a seamless transition to cleaner energy.
• •We believe in making sustainable power accessible, empowering Italian businesses to thrive while protecting our planet.
• •Solutions: Your Partner in Eco-Sustainable Energy.
• •Solutions provides effective and innovative solutions for energy transition and environmental protection.
• •Solutions helps businesses maintain liquidity while using clean energy through innovative initiatives like FV Cloud.