Brand Tone

Compassionate & Empathetic, Hopeful & Positive, Impactful & Direct, Trustworthy & Accountable, Faith-Inspired

Brand Values

• •Compassion
• •Justice
• •Integrity
• •Inclusion
• •Humility
• •Transformation & Empowerment
• •Dignity
• •Faith-Driven

Best Practices

• •Be specific about the outcomes of donations.
• •Uphold the dignity of individuals in all communications.
• •Clearly communicate if gifts are symbolic and how funds support the broader project.
• •Subtly and explicitly integrate core values like compassion, justice, integrity, and inclusion.
• •Connect actions back to the mission's faith-inspired foundation where appropriate.

Social Perception

The Leprosy Mission Australia and its 'Gifts of Love' shop are perceived as a reputable, long-standing Christian medical charity dedicated to eradicating leprosy and supporting those affected. The program is understood as a transparent way to donate to specific needs, making giving personal and relatable. The organization is seen as trustworthy due to its commitment to accountability and focus on life transformation.

Copy Examples

• •Send a life-changing gift to someone in need.
• •Your gift provides tangible support like medical care, training, and community development.
• •Together, we are making a difference.
• •Give the Gift of Sight: Restore someone's vision and help them see a brighter future.
• •Empower a Community: Your donation provides resources for sustainable community development projects.