Brand Tone

Friendly, Helpful, Enthusiastic, Efficient, Trustworthy, Relatable, Occasionally Humorous

Brand Values

• •Thoughtfulness & Sentimentality
• •Speed and Efficiency
• •Quality and Value
• •Customer Satisfaction & Service
• •Joy and Connection
• •Creativity and Personalisation

Best Practices

• •Embrace Warmth and Enthusiasm: Use positive language, exclamation marks where appropriate (but don't overdo it), and friendly greetings/closings. Show genuine excitement for your products and for helping customers find the perfect gift.
• •Highlight Speed and Ease: Consistently incorporate phrases like "in a jiffy," "quick delivery," "easy to personalise," or "dispatched fast" to reinforce this core brand promise.
• •Keep it Personal and Relatable: Share customer stories (with permission), behind-the-scenes glimpses, and "meet the team" content to build a human connection. Respond to comments and messages in a friendly, conversational manner.
• •Focus on the "Why" - The Joy of Gifting: Frame your products not just as items, but as ways to express love, celebrate milestones, and create happy memories. Use storytelling to evoke emotion.
• •Be Consistent Across All Channels: Ensure the friendly, efficient, and enthusiastic tone is reflected everywhere, from website copy and product descriptions to social media posts, email newsletters, and customer service interactions. Create a simple style guide for anyone writing copy.

Social Perception

Positive, Reliable for Quick, Personalised Gifts, Good for Special Occasions, Engaging and Modern

Copy Examples

• •Social Media Post - New Product: Say HELLO to the perfect little something! ✨ Our brand new [Product Name] is here to make their day extra special. Personalise it in a snap and watch them smile! Ready to ship in a jiffy! #GiftsInaJiffy #PersonalisedPerfection #GiftIdeas
• •Website Banner - Seasonal Promotion: Mother's Day is just around the corner! 💖 Find a gift as unique as she is. From personalised photo frames to custom mugs, get it thoughtful, get it fast, get it from Gifts in a Jiffy! Order by [Date] for guaranteed delivery!
• •Email Subject Line - Abandoned Cart: Still thinking it over? Your perfect personalised gift is waiting (and we can get it to you in a jiffy!) 😉
• •Product Description Snippet - for a popular item: Our much-loved [Product Name] is a customer favourite for a reason! It’s [Key Feature 1], [Key Feature 2], and best of all, it’s personalised by you, for them. Create a keepsake they'll treasure, delivered with love and speed! 🎁
• •TikTok Video Caption - Process Video: Ever wonder how we make your gifts so special? 😉 Watch the magic happen! ✨ Order yours today and get ready for happy dances! #BehindTheScenes #PersonalisedGifts #MadeWithLove #InAJiffy