Brand Tone

Personal and Caring, Celebratory and Joyful, Creative and Artisanal, Helpful and Approachable

Brand Values

• •Customer Happiness
• •Personalization and Uniqueness
• •Quality Craftsmanship
• •Emotional Connection
• •Preserving Memories

Best Practices

• •Focus on "Making Happy": Ensure that all copy, whether for product descriptions, social media, or customer service interactions, ultimately ties back to the core value of bringing joy and happiness to both the giver and the receiver.
• •Emphasize Personalization and Uniqueness: Always highlight the custom nature of the products. Use words that convey individuality, bespoke creation, and the idea that each gift is one-of-a-kind, made especially for the recipient.
• •Maintain an Approachable and Helpful Voice: Especially in direct communication channels like WhatsApp and email, ensure the tone is warm, friendly, and eager to assist with any customization or query. Avoid overly formal or robotic language.
• •Showcase the "Handmade" and "Artisanal" Aspect: Remind customers that the products are crafted with skill and care. Use language that evokes artistry and the special touch of a handmade item, differentiating from mass-produced alternatives.
• •Use Emotionally Resonant Language: Since gifting is an emotional act, use words that tap into feelings of love, care, celebration, nostalgia, and appreciation. Tell stories (even brief ones in captions) about how these gifts connect people and preserve memories.

Social Perception

Highly Positive Customer Feedback, Reliable Service, Good Value, Though Sometimes Premium, Go-To for Special Occasions

Copy Examples

• •Hold onto those cherished wedding day moments forever. Our artists lovingly preserve your varmala in stunning resin art, creating a timeless keepsake that tells your unique love story. Let's craft your memory, beautifully. WhatsApp us to begin!
• •Carry your favorite memory, always close to your heart (or wrist!). ✨ Our Photo Projection Bracelet lets you peek at a precious moment anytime, anywhere. The most magical surprise for your special someone! DM or WhatsApp to personalize yours today! #GiftifyMagic #MemoryKeepers #PersonalizedJewelry
• •Another year, another reason to make them smile! 🎉 From custom 3D miniatures that capture their essence to cozy photo pillows filled with love, find the perfect birthday surprise at Giftify.in. Let's make their day unforgettable! Shop now and spread the joy! #HappyBirthdayGift #UniqueSurprise #GiftifyIndia
• •Years of love, beautifully celebrated. Discover unique, handcrafted anniversary gifts that speak from the heart. From personalized couple portraits to elegant engraved keepsakes, Giftify helps you cherish every milestone. Design your dream gift with us. #AnniversaryLove #HandmadeWithCare #GiftJoy
• •Your thoughtfully chosen Giftify creation is now being handcrafted with care by our artists! We're so excited for you to bring joy with this special, personalized gift. We'll keep you updated on its journey. In the meantime, dream of the smile it will bring! 😊 - The Giftify Team #MakingMemories