Brand Tone

Warm, Sentimental, Customer-Centric, Dedicated, Confident, Proud, Enthusiastic, and Creative.

Brand Values

• •Personalization
• •Customer Happiness
• •Quality
• •Love and Connection
• •Uniqueness
• •Customer-Centricity

Best Practices

• •Establish a detailed brand style guide: This ensures everyone writing for the brand is aligned.
• •Emphasize Emotional Connection: Use words that evoke feelings of love, joy, nostalgia, and thoughtfulness, aligning with the sentimental nature of personalized gifts.
• •Maintain a Customer-Centric Tone: The tone should feel approachable and caring.
• •Show, Don't Just Tell, the Value of Personalization: Instead of just saying gifts are 'unique,' describe how the personalization process creates a one-of-a-kind item that reflects a personal story or connection.
• •Focus on benefits to the user

Social Perception

Largely positive, trustworthy, growing market, consumers valuing uniqueness, emotional connection, and the ability to express creativity. Meaningful gifts that create lasting impressions.

Copy Examples

• •Our custom blankets are more than just soft; they're a hug that lasts, personalized with the moments that mean the most.
• •Email Subject Line for Holiday Promotion: Make Their Smiles Shine Brightest This Season ✨ Unique Personalized Gifts Inside!
• •#GiftCustomization #PersonalizedLove #UniqueKeepsakes
• •We're a dedicated family crafting unique, high-quality personalized gifts designed to bring joy and celebrate your special connections.
• •Express your love with a personalized gift that will last a lifetime.