Brand Tone

Stylish & Modern, Confident & Effortless, Quality-Conscious, Accessible & Trendy, Direct & Informative

Brand Values

• •Style & Modernity
• •Quality & Comfort
• •Versatility
• •Customer Experience
• •Turkish Heritage with Global Appeal

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone (e.g., stylish, confident, informative, subtly sophisticated), key messaging points, preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Focus on "Stylish Comfort": Consistently weave in language that highlights the dual benefit of Giesto products – their modern, fashionable aesthetic combined with their comfortable wear and quality materials. Use evocative words that appeal to both style and sensation.
• •Show, Don't Just Tell: Instead of saying "our clothes are high quality," describe the materials ("premium linen," "soft-touch cotton") and construction details that imply quality. Let the product descriptions and imagery do the talking.
• •Maintain a Confident & Slightly Understated Cool: The tone should be self-assured but not arrogant. Avoid overly hyped language. Let the style of the clothes and the quality of the presentation speak for themselves, with copy that complements this.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, 'About Us' page) aligns with the tone on Instagram captions, email marketing, and any third-party marketplace descriptions you control. Regular audits can help maintain this consistency.

Social Perception

Positive for Style and Trendiness, Generally Good Quality & Comfort, Affordable Fashion, Emerging Online Presence, Room for Improvement in Consistency

Copy Examples

• •Headline: Elevate Your Everyday. Discover Giesto. Body: Modern design meets exceptional comfort. Explore our latest collection of men's essentials, crafted from premium fabrics for a style that moves with you. Shop now and redefine your signature look. Call to Action: Explore New Arrivals
• •Headline: Giesto: Confidence, Tailored. Body: From sharp shirts that mean business to relaxed fits perfect for the weekend, Giesto offers versatile pieces that speak to your style. Experience the difference quality materials and contemporary design make. Call to Action: Discover Your Fit
• •Headline: The Art of Street Style, Perfected. Body: Giesto captures the essence of modern streetwear with a focus on quality and effortless cool. Our latest drops are designed for the man who values both style and substance. Call to Action: Shop Street Essentials
• •Headline: Beyond the Trend: Timeless Style, Modern Comfort. Body: At Giesto, we believe in clothing that not only looks good but feels incredible. Our collections blend timeless appeal with contemporary cuts and the finest materials, ensuring you’re impeccably dressed for every occasion. Call to Action: View Lookbook
• •Headline: Istanbul Roots, Global Style. Giesto. Body: Inspired by the vibrant energy of our home, Giesto brings you meticulously crafted menswear that combines urban sophistication with everyday comfort. Wear the world. Wear Giesto. Call to Action: Learn Our Story