Brand Tone

Proud, Personal, Quality-conscious, Assuring, Direct & Informative

Brand Values

• •Recognition & Celebration of Achievement
• •Personalization & Individuality
• •Quality & Durability
• •Customer Pride & Inspiration
• •Vietnamese Craftsmanship

Best Practices

• •Emphasize personalization by using phrases like 'make it yours,' 'uniquely you,' and 'designed by you.'
• •Ensure clarity and detail on product information, providing clear, concise, and accurate details about materials, dimensions, and customization options to build trust.
• •Highlight the Vietnamese craftsmanship and the quality standards of the production process.
• •Incorporate visuals that showcase product close-ups and examples of customization.
• •Use humor sparingly, but when appropriate, ensure it aligns with the brand's quality-conscious and assuring tone.

Social Perception

Customers perceive the brand as providing high-quality, customizable medal hangers that are a functional and aesthetic way to display achievements. They appreciate the Vietnamese craftsmanship and the ability to personalize their displays, making them proud to own and showcase their accomplishments.

Copy Examples

• •Personalize it with your name and race date to create a truly unique tribute to your journey.
• •Discover Your Perfect Medal Hanger Today.
• •Honor your victories and efforts with a personalized medal display.
• •Showcase your achievements with a high-quality, durable medal hanger.
• •Design a medal hanger that's uniquely you, reflecting your personal style and accomplishments.