Brand Tone

Professional, Authoritative, Supportive, Empowering, Approachable, Engaging, Trustworthy, and Transparent.

Brand Values

• •Quality
• •Expertise and Education
• •Customer Success and Support
• •Innovation and Trend Awareness
• •Ethical Practices
• •Community
• •Authenticity

Best Practices

• •Always Prioritize Quality & Expertise: Whether describing a product or a training course, reinforce the high standards and deep knowledge that Giali Lashes represents. Use confident and knowledgeable language.
• •Speak to the Lash Artist's Aspirations: Frame benefits in terms of how they help the lash professional improve their skills, grow their business, satisfy their clients, and achieve their career goals.
• •Maintain a Supportive and Encouraging Voice: Even when being professional, ensure the tone feels approachable and encouraging. Use phrases that build confidence and offer partnership (e.g., "We're here to help you succeed," "Join our community").
• •Be Clear, Concise, and Benefit-Driven: Especially for product descriptions and service offerings, clearly articulate what it is, who it's for, and the key benefits for the lash artist and their clients. Avoid overly technical jargon where simpler terms suffice.
• •Adapt to the Platform, but Keep Core Values Consistent: While TikTok copy can be more playful and Instagram more visual, the underlying message of quality, expertise, and support should always shine through. Ensure ethical claims (vegan, cruelty-free) are consistently highlighted where appropriate.

Social Perception

Trusted Supplier for Professionals, Expert and Knowledgeable, Supportive of Lash Artist Growth, High-Quality Products, Innovative and Modern

Copy Examples

• •Headline for New Adhesive: "Unlock Flawless Retention. Discover the Giali Lashes Pro Bond – Trusted by 20,000+ Artists Worldwide for Lasting Power and Seamless Application. Elevate Your Artistry Today."
• •Instagram Caption for Training Course: "Ready to become a sought-after lash artist? 🎓 Our Masterclass, led by industry expert Amanda D'Andrea, gives you the skills, support, AND the business savvy to thrive. Join the Giali Lashes family and let's build your dream career together! #GialiLashes #LashTraining #LashBoss #ExpertLed"
• •Website Banner for Promade Fans: "Effortless Volume, Exquisite Results. Our 100% Handmade Promade Fans deliver the fluffy, dramatic look your clients crave, saving you precious application time. Crafted with precision, loved by professionals. Shop Giali Lashes."
• •Email Subject for Product Promotion: "Your Clients Deserve the Best ✨ Quality Vegan Lashes & Supplies Inside!"
• •TikTok Video Concept/Caption: (Video showing a quick, fun "day in the life" at the Giali warehouse, ending with a product focus) "Keeping the lash world beautiful, one perfect fan at a time! 😉 Behind the scenes at Giali Lashes – where quality meets passion. What are your go-to Giali products? Let us know! 👇 #GialiLashes #LashSuppliesAustralia #LashTechLife #SmallBiz #VeganLashes"