Brand Tone

Empowering, Direct & Clear, Confident & Solution-Oriented, Tech-Savvy & Pragmatic, Value-Driven

Brand Values

• •Data Ownership & Security
• •Transparency & Openness
• •Cost-Effectiveness & Affordability
• •Comprehensiveness & All-in-One Solution
• •Empowerment & Control

Best Practices

• •Prioritize "Control" and "Ownership": Consistently weave in language that emphasizes the user's control over their data, software instance, and costs (e.g., "your server," "your data," "full control," "own your tools").
• •Be Direct and Feature-Focused: Clearly state what Zenya does and its key benefits (all-in-one, self-hosted, open-source, no per-user fees) without excessive jargon or fluff. Use active voice.
• •Maintain a Confident and Competent Voice: Position Zenya as a robust, reliable solution. The tone should assure users that it’s a capable platform for managing their projects effectively.
• •Acknowledge the "Self-Hosted" and "Open-Source" Appeal: Specifically address the advantages that resonate with this audience: transparency, community potential (even if not yet fully developed), customizability, and freedom from vendor control.
• •Emphasize Value, Not Just Price: While "no per-user fees" is a strong selling point, frame it within the larger context of value: long-term cost savings, predictability, and the intrinsic worth of data ownership and control. Avoid sounding "cheap," but rather "smart" and "cost-effective."

Social Perception

For getzenya.com (Project Management): Due to the limited specific online presence found (reviews, mentions), the social perception is difficult to gauge directly. However, for its target audience (those seeking self-hosted, open-source solutions), the perception is likely to be positive if the software delivers on its promises of control, comprehensive features, and cost-effectiveness. The open-source aspect generally fosters a perception of community, transparency, and flexibility. General "Zenya" Brand Confusion: There's a significant potential for brand confusion due to multiple unrelated entities using the name "Zenya".

Copy Examples

• •Headline: Take Full Control: Your Projects, Your Server, Your Zenya. Body: Stop renting your project management. Own it. Zenya offers an all-in-one, self-hosted platform, putting you in complete command of your data and your workflow. No more per-user fees, just powerful, open-source project management.
• •Social Media Post (if they had one, targeting users tired of SaaS): Image: A visual representation of data security/server control. Tired of escalating SaaS bills and vendor lock-in? ☁️➡️💻 GetZenya.com puts project management back in your hands. Self-host our all-in-one, open-source platform and pay only once. #SelfHosted #OpenSourcePM #ProjectManagement #DataControl #NoMoreFees
• •Email Snippet (to a technically-inclined audience): Subject: Finally, a PM Tool That Respects Your Data & Your Budget. Zenya is the self-hosted, AGPLv3 licensed project management solution you've been waiting for. Manage projects, track time, send invoices, and organize documents – all on your own server. Experience true data sovereignty and predictable costs. Explore features at getzenya.com.
• •Website Feature Box Teaser: Total Data Sovereignty. With Zenya, your sensitive project data stays on *your* server. Enjoy robust project management tools without compromising on security or control. Open source, transparent, and built for teams that value independence.
• •Call to Action Button/Text: Button: Install Zenya & Own Your Workflow Text Link: Discover the Power of Self-Hosted Project Management.