Brand Tone

Caring, empowering, and informative. Confident and direct, with an undercurrent of being rebellious against "Big Food and Big Pharma."

Brand Values

• •Purity and Quality: Using pure, high-quality, natural, US-sourced ingredients without fillers, soy, GMOs, gluten, or antibiotics.
• •Transparency: Providing clean, bio-available, food-based, and nutrient-dense supplements with integrity and transparency.
• •Nourishment & Wellness: Providing genuine nourishment to support women's health, particularly addressing issues like energy levels, gut health, skin clarity, and bloating.
• •Empowerment & Relatability: Originating from the founder's personal health journey during pregnancy and motherhood, aiming to provide a solution for other women facing similar challenges.
• •Natural Solutions: A clear preference for "food based" and "natural" solutions over synthetic alternatives, framing nature as knowing best.

Best Practices

• •Embrace the "Wild Woman" Persona: Use empowering, confident, and slightly rebellious language that resonates with women seeking natural, potent solutions and who are discerning about what they put into their bodies.
• •Prioritize Transparency and Honesty: Clearly communicate the quality of ingredients, sourcing practices, and the "no nasties" approach. Share the "why" behind the brand and the product.
• •Lead with Empathy and Relatability: Share stories (founder's journey, customer testimonials) that connect with the daily struggles and aspirations of your target audience, particularly mothers.
• •Focus on Benefits, Not Just Features: While highlighting the quality ingredients (feature), always tie it back to the tangible positive outcomes for the customer (benefit – e.g., more energy, better digestion, clearer skin).
• •Maintain an Informative and Supportive Voice: Educate consumers about the benefits of colostrum and natural ingredients while offering a supportive and understanding presence. Use phrases like "nature knows best" and highlight the care put into product formulation.

Social Perception

A trustworthy and high-quality option. Customers appreciate the quality of ingredients, the taste and texture of Wild Nectar, and report noticeable benefits like improved energy, better gut health, and clearer skin. The brand's mission resonates well with consumers seeking authentic and mission-driven brands.

Copy Examples

• •Headline: Reclaim Your Radiance. Nourish Your Wild. Body: Tired of compromise? So were we. Wild Nectar is pure, potent colostrum for women who demand the best. Feel the difference real ingredients make – from your energy to your glow. Because you deserve to feel untamed.
• •Headline: Your Daily Dose of Delicious Wellness. Body: Finally, a supplement that feels like a treat, not a task. Wild Nectar blends creamy, golden goodness into your favorite morning ritual, delivering pure nutrients to calm your gut and ignite your energy. Taste the wild in every scoop.
• •Headline: From One Mom to Another: This is For Us. Body: I created Wild Nectar because I needed it. Overwhelmed and undernourished, I craved a real solution. This blend of pure, US-sourced ingredients is my answer to supporting your body through every wild moment of motherhood.
• •Headline: No Fillers. No Fads. Just Pure, Wild Power. Body: We’re clapping back at quick fixes and empty promises. Untammed is about real, bio-available nourishment. Our Wild Nectar is soy-free, non-GMO, and packed with nature's best, because your health is an investment, not an expense.
• •Headline: Unlock Your Inner Wild. What Does Wild Nectar Taste Like? Body: Think creamy golden goodness with a subtle sweetness. Our wild blend delivers a rich, velvety experience that’s perfectly balanced. Pure, natural deliciousness that makes your body say 'yes!' Add it to your coffee, tea, or smoothies and feel the untamed difference.