Brand Tone

Humorous and Irreverent, Colloquial and Aussie-centric, Bold and Unapologetic, Friendly and Inclusive (within its target group), Energetic and Enthusiastic

Brand Values

• •Fun and Entertainment
• •Mateship and Social Connection
• •Authentic Australian Identity
• •Not Taking Life Too Seriously
• •Boldness/Edginess

Best Practices

• •Embrace Aussie Slang (Authentically): Consistently use colloquial Australian English. Create a glossary if needed for content creators, but ensure it sounds natural, not forced.
• •Prioritize Humor, Keep it Light: Even when being savage or brutal with game challenges, the overarching tone should remain humorous and aimed at fun, not genuine offense within the group.
• •Focus on Mateship and Shared Experience: Frame content around the idea of playing with friends, building camaraderie, and creating shared memories (however hazy).
• •Be Bold and Unapologetic (Know Your Audience): Don't dilute the edgy humor that defines the brand. The name itself is a filter; lean into what makes it unique for those who appreciate it.
• •Visual Consistency: Ensure visuals (bright colors, energetic scenes, authentic Aussie settings/people) on social media and the website match the lively and irreverent verbal tone.

Social Perception

Positive (among target demographic), Potentially Divisive, Associated with Partying and Good Times. Primarily young adults in Australia (18-35) who enjoy social drinking, parties, and a specific type of irreverent, slang-filled humor. Retailer descriptions also suggest a broader market (18-50+) for those who enjoy drinking games and bar accessories

Copy Examples

• •Instagram Post: Oi legends! Weekend's calling and so is a bloody good time. Grab your mates, grab a pack of Get On The Piss, and let the cooked challenges begin! Who's gonna end up telling the wildest yarn this time? Tag your piss-fit crew! #GetOnThePiss #AussieDrinkingGame #PartyStarter #Mates
• •Facebook Ad: Sick of boring nights in? Mate, so were we. That's why we made Get On The Piss – the ultimate Aussie drinking game that's guaranteed to have you and your crew in stitches. No cringey rules, just straight-up savage fun. Chuck it in ya cart! 👉 [Link to shop]
• •TikTok Video Caption: Reckon you can handle the heat? 🔥 Watch Gazza absolutely FAIL this brutal challenge. Think you could do better? Prove it. Link in bio to get your game! #GetOnThePissGame #AussieSlang #DrinkingChallenge #FunnyAF #TikTokOz
• •Website Banner: GET ON THE PISS: The only game you need for a loose night with your best cobbas. Warning: May cause uncontrollable laughter and questionable decisions.
• •Product Description Snippet: ...Forget polite chit-chat. Get On The Piss is about ridiculous dares, exposing your mates' most embarrassing moments, and maybe learning some new Aussie slang the hard way. It’s not for the faint-hearted, but it’s a bloody ripper of a time!