Brand Tone

Scientific, Informative, Health-Conscious, Natural, Reassuring, and Gentle.

Brand Values

• •Empowerment
• •Technology for Good
• •Powered by Possibility
• •Community, Always
• •Health and Wellbeing
• •Natural Solutions
• •Innovation
• •Integrity

Best Practices

• •Use scientific and informative language when describing the product and its benefits.
• •Highlight the natural and health-conscious aspects of the product.
• •Maintain a reassuring and gentle tone when addressing sleep concerns.
• •Emphasize the empowering nature of the product in helping users take control of their health.
• •Incorporate the brand's values of community, integrity, and innovation in all messaging.

Social Perception

A scientifically-backed, health-conscious brand that empowers individuals to improve their sleep and overall well-being through natural and innovative solutions.

Copy Examples

• •Discover the power of personalized sun settings and light-guided breathing to optimize your sleep and wake cycles.
• •Empowering you to live your healthiest life through innovative nutritional science.
• •Our Epigenetic Fast-Mapping process uses hair follicle analysis to provide personalized wellness insights.
• •Experience the difference with our products, free of synthetic ingredients, GMOs, preservatives, and artificial colors or flavors.
• •Fall asleep relaxed and wake up refreshed with our smart sleep-aid, designed to mimic natural sunrise and sunset cues.