Brand Tone

Advocacy-driven & Educational, Modern & Solution-Oriented, Community-focused & Collaborative, Appreciative & Customer-Centric, Confident & Quality-Focused, Direct & Unapologetic (regarding cannabis)

Brand Values

• •Destigmatization & Education
• •Quality & Innovation
• •Customer Satisfaction & Service
• •Community & Collaboration
• •Natural & Clean Experience

Best Practices

• •Embrace the Mission: Always weave in the message of cannabis normalization and education subtly or overtly where appropriate. Connect the products to a modern, informed lifestyle. This means using inclusive language and avoiding stereotypical stoner tropes unless intentionally subverting them in a positive way.
• •Highlight Quality & Innovation: Consistently use descriptive terms that emphasize the superior materials, design, and functionality of LAYZE products (e.g., "premium," "all-natural," "patented," "effortless," "mess-free"). Focus on how these features benefit the user experience.
• •Maintain a Customer-Centric & Appreciative Voice: When addressing customers (in ads, social media, or direct communication), maintain a tone of gratitude and partnership. Show that the brand values their feedback and is there to enhance their experience.
• •Be Direct and Confident, Yet Approachable: Speak openly about cannabis and its accessories without apology, but ensure the tone remains welcoming and informative, not alienating or overly technical. The goal is to invite people into the LAYZE community.
• •Encourage Community and Collaboration: Regularly include calls to action that invite engagement, sharing of experiences, and potential collaborations. Reinforce the idea that LAYZE is more than products; it's a movement and a community. Use hashtags that foster this sense of belonging (e.g., #GetLayze, #LayzeLife).

Social Perception

Positive Customer Experiences, Problem-Solving Products, Brand Loyalty, Appreciation for Mission

Copy Examples

• •Headline: Elevate Your Ritual. Effortless Rolls, Pure Experience. Body: Tired of the mess and inconsistency? The LAYZE Roller delivers a perfect cone in seconds, every time. Crafted from premium, durable materials and designed for a transparent, clean process. It’s not just about convenience, it’s about respecting your herb and your time. Join the movement that’s redefining the cannabis experience. #GetLayze #ElevateYourRitual
• •Headline: More Than Just Rolling. It's a Statement. Body: At LAYZE, we believe in the positive power of cannabis and the diverse community that embraces it. Our all-natural papers and innovative accessories are designed for those who appreciate quality and seek to break down outdated stigmas. Share your LAYZE moments and help us change the conversation. #LayzeLife #CannabisCommunity #Destigmatize
• •Headline: The Art of Relaxation, Perfected. Body: Why struggle with the prep when you can LAYZE back and enjoy? Our complete rolling bundles give you everything you need – from the game-changing HIGHROLLER grinder to our smooth-burning, all-natural cones. Experience the difference quality makes. Your downtime deserves it.
• •Headline: Collaboration. Community. Cannabis. Body: We’re building more than just a brand; we’re building a platform. GetLayze.com is committed to collaboration and uplifting voices within the cannabis space. Interested in sharing your story or partnering with us? Let's create change together. Visit our collaboration page.
• •Headline: See the Quality. Taste the Purity. Body: Our transparent grinders let you watch the magic happen, and our unbleached, additive-free cones ensure you’re only tasting what nature intended. We’re obsessed with quality, from grind to smoke, so you can be obsessed with your experience. Make the switch to LAYZE.