Brand Tone

Approachable and Friendly, Health-Conscious and Mindful, Uplifting and Positive, Authentic and Transparent, Sophisticated and Modern

Brand Values

• •Well-being and Health
• •Inclusivity and Choice
• •Quality and Craftsmanship
• •Authentic Connection
• •Transparency

Best Practices

• •Embrace Positivity and Warmth: Use optimistic, inviting language. Focus on benefits like enjoyment, relaxation, and well-being. Avoid jargon or overly technical terms.
• •Highlight Natural and "Good-For-You" Aspects: Consistently mention the all-natural ingredients, lower sugar/calorie content, and the absence of artificial additives. Connect these features to how they make the consumer *feel*.
• •Speak to the "Why": Go beyond just describing the product. Talk about the experience it offers – a way to socialize without compromise, a tool for mindfulness, or a simple daily pleasure. Reference the brand's mission to provide enjoyable alternatives.
• •Be Authentic and Relatable: Share the brand story and customer experiences. Use a conversational style that feels genuine and down-to-earth, like talking to a friend.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy aligns with the visual branding (which is typically clean, vibrant, and natural). The language should evoke the same feelings as the imagery.

Social Perception

Positive Reception, Effective Alcohol Alternative, Trusted for Ingredients, Growing Recognition, Community Endorsement

Copy Examples

• •Headline: Sip Your Way to Good Vibes. No Alcohol, All Good. Body: Unwind with our French Exhale, crafted with soothing lavender and valerian root. It’s your perfect evening ritual, minus the morning regrets. Feel good, naturally.
• •Social Media Post: Cheers to choices! 🥂 Whether you're sober curious, taking a night off, or just love a delicious, mood-lifting drink, Good Spirits is here for you. What moment are you celebrating today? #GoodSpirits #MadeToFeelGood #NonAlcoholicJoy
• •Product Description Snippet (for Austin Palmer): Remember those perfect sunny afternoons? We bottled that. Our Austin Palmer blends refreshing tea with a hint of citrusy sweetness – all-natural, lower sugar, and crafted to lift your spirits, not weigh them down.
• •Email Subject Line: Feel-Good Flavors Have Arrived! ✨ Body Preview: Discover the delicious, natural way to enhance your mood. Good Spirits beverages are made with real fruit, botanicals, and a touch of magic (okay, adaptogens and hemp!). Find your new favorite.
• •Ad Copy: Tired of the usual? Elevate your evenings with Good Spirits. Our non-alcoholic cocktails offer complex flavors and a gentle lift, so you can stay present and enjoy every moment. Because "not drinking" should feel this good.