Brand Tone

aspirational, informative, and supportive

Brand Values

• •Efficacy and Quality
• •Customer-Centricity
• •Wellness and Confidence
• •Transparency

Best Practices

• •Lead with the Benefit, Support with the Feature: Always start by highlighting the desired outcome (e.g., "brighter skin," "renewed confidence") before mentioning the feature (e.g., "700mg glutathione").
• •Maintain a Positive and Empowering Tone: Use words that inspire and uplift, such as "radiant," "luminous," "confident," "unlock," and "discover." Avoid language that preys on insecurities.
• •Incorporate User-Generated Content (UGC) Language: When sharing customer testimonials, adopt their authentic and enthusiastic voice. Phrases like "My holy grail!" or "Saw results in weeks!" add credibility.
• •Educate, Don't Just Sell: Regularly create content that informs the audience about skincare ingredients, routines, and wellness tips. This builds authority and trust beyond just being a retailer.
• •Develop a Brand Voice Guide: Create a simple internal document outlining key messaging pillars, approved terminology, and the "dos and don'ts" of the brand's tone to ensure everyone communicating on behalf of the brand (social media managers, customer service) is aligned.

Social Perception

trustworthy and effective provider of specialty skincare products

Copy Examples

• •Unlock your inner glow. ✨ Our potent glutathione capsules are more than just skincare; they're a daily ritual for radiance from within. Tap to begin your journey to luminous skin.
• •Tired of dull, uneven skin? It's time to light up your look. GetGlowStore's curated collection is designed to brighten, smoothen, and rejuvenate. Discover the secret to a lasting glow today!
• •Did you know Glutathione is the body's master antioxidant? It not only helps in achieving a brighter complexion but also supports your overall wellness. Learn more about its power on our blog and find the perfect product for you.
• •Your Glow-Up Awaits. Confidence looks good on you. Experience the transformative power of our premium skincare and supplements.
• •(Poll on a picture of a product) "Ready for your best skin ever? POLL: [YES! ✨] or [Tell me more! 🤔]. DM us your skincare questions! We're here to help you glow.