Tono de Marca

caring, playful, and community-centric

Valores de Marca

• •Pet Well-being
• •Quality & Durability
• •Customer Trust
• •Authenticity
• •Joy and Connection

Mejores Prácticas

• •Write for the Pet Lover: Always address the customer as a loving pet parent. Use language that acknowledges the deep emotional bond they share with their pet. Frame product benefits in terms of the pet's happiness and comfort.
• •Embrace 'Pet-Speak' Sparingly and Playfully: Use terms like 'hooman,' 'pawsome,' 'furball,' and 'snoot' to maintain a playful tone, especially on social media. This reinforces the brand's fun-loving personality but should not be overdone to the point of being unprofessional.
• •Center Your Content Around Community: Make User-Generated Content (UGC) the hero. Actively solicit, celebrate, and share customer photos and stories. This not only provides endless authentic content but also strengthens the brand's community-centric value.
• •Focus on the 'Why,' Not Just the 'What': Instead of saying 'Durable fabric,' say 'Built for endless zoomies and play sessions.' Instead of 'Orthopedic foam,' say 'Gives their joints the loving support they need.' Connect every feature to an emotional benefit for the pet and owner.
• •Maintain a Consistent Visual Language: Ensure all visuals—from website photography to social media posts—are bright, clean, and happy. Show pets in comfortable, joyful settings. This visual consistency is just as important as the written tone in conveying the brand's caring and premium nature.

Percepción Social

The public and its customers perceive Getfluffy.in as a premium, trustworthy, and aspirational brand for modern pet parents. Customers see it as a go-to for aesthetically pleasing pet products that don't compromise on quality, associated with loving pet care. The heavy use of UGC makes the brand feel approachable and genuine, making customers feel part of the '#getfluffyfamily.' It is perceived as a reliable Indian company that understands the needs and desires of local pet owners, offering products that are both functional and stylish.

Ejemplos de Copy

• •Your throne awaits, Your Highness. 👑 Our Cloud Nine bed isn't just fluffy, it's a scientifically-proven nap-enhancer for the most discerning furbabies. Warning: may lead to excessive snoozing and adorable sleep-wiggles. #GetFluffyFamily
• •Is your co-worker a little bored? 🤔 Turn screen time into playtime! Our puzzle toys are designed to keep sharp minds engaged and wagging tails happy. Banish boredom, one treat at a time. Shop the collection now!
• •They're not just pets, they're family. And family deserves the best. From the softest beds to the toughest toys, every Getfluffy product is made with one thing in mind: unconditional love. Spoil them like they spoil you.
• •That smile says it all! 😍 We love seeing your happy pets enjoying their goodies. Tag us @getfluffy.in and use #GetFluffyFamily for your chance to be our star of the week! Let's share the love.
• •Bath time blues? Not anymore. Our gentle grooming brush turns a chore into a cuddle session. Designed for sensitive skin and maximum comfort, it’s the easy way to a happy, tangle-free pet. Less stress, more floof.