Brand Tone

Informative and Direct, Promotion-Oriented, Approachable but Professional, Community-Focused (emerging)

Brand Values

• •Compliance and Responsibility
• •Product Variety and Availability
• •Customer Service (implied)
• •Value for Money
• •Safety

Best Practices

• •Prioritize Clarity and Accuracy: Ensure all product information, especially regarding specifications, ingredients, and compliance, is precise and easy to understand. Avoid jargon where possible or explain it clearly.
• •Emphasize Compliance and Safety: Consistently integrate messaging about adherence to New Zealand's vaping regulations and promote responsible vaping practices. This builds trust and addresses potential concerns.
• •Maintain a Helpful and Approachable Voice: Even when being direct and informative, ensure the tone is helpful. For customer service interactions and FAQ sections, adopt an empathetic and solution-oriented approach.
• •Be Direct in Promotions: Clearly state the offer, duration, and any terms and conditions. Avoid overly hyped or misleading language. Focus on the value proposition.
• •Develop a Style Guide: Create a simple internal style guide that outlines key messaging points, preferred terminology (e.g., "e-liquid" vs. "vape juice," if a preference exists), and the desired balance between informative and promotional language. This will help ensure consistency across all platforms and content creators.

Social Perception

Customers likely perceive Getavape.co.nz as a convenient online source for vaping products, particularly those seeking compliant and reasonably priced options. The focus on promotions may attract deal-seekers. The vaping industry itself is subject to mixed public perception due to health concerns and regulatory debates. As a retailer within this industry, Getavape.co.nz would invariably be associated with these broader perceptions. Their emphasis on compliance can be seen as an effort to build legitimacy and trust. The engagement on their Facebook page, while present, suggests a functional rather than a highly passionate or viral community around the brand itself. Customers likely interact primarily for transactional or product-specific queries.

Copy Examples

• •Headline (Website Banner): NZ's Trusted Vaping Source: Quality E-Liquids & Devices. Fully Compliant. Great Prices.
• •Facebook Post (New Product): New Arrival! Explore the latest [Product Name] vape pen – sleek design, long-lasting battery, and fully compliant with NZ regulations. Shop now and discover your new favourite: [Link]
• •Product Description Snippet (E-Liquid): Enjoy a burst of [Flavour Name]! Our e-liquids are crafted for a smooth experience, available in NZ-compliant nicotine strengths. Ingredients: [List key ingredients]. Always vape responsibly.
• •Promotional Email Subject Line: Your Weekend Vape Deals Are Here! Save 15% on All Starter Kits.
• •About Us Snippet (Website): At Getavape.co.nz, we're committed to providing adult New Zealanders with a wide selection of quality vaping products that meet all local safety and compliance standards. We believe in responsible access and aim to offer the best value and service to our customers.