Brand Tone

Caring and Empathetic, Informative and Helpful, Professional and Trustworthy, Accessible and Inclusive

Brand Values

• •Empowerment & Independence
• •Quality & Reliability
• •Customer-Centricity & Support
• •Accessibility & Inclusivity
• •Integrity & Trust

Best Practices

• •Ensure the website's commitment to WCAG accessibility extends to the clarity of the language used.
• •Maintain a caring and empathetic tone, focusing on customer needs and empowerment.
• •Highlight their experience and family-owned status to build trust.
• •Showcase positive customer testimonials to reinforce their reputation for helpfulness and quality products.
• •Use inclusive language that reflects their vision to 'empower all abilities.'

Social Perception

Customers perceive them as helpful, providing good quality products, and having a user-friendly online store with efficient service. They are seen as a reliable NDIS provider and a legitimate, supportive option for NDIS participants.

Copy Examples

• •Let us support your journey.
• •From walkers to scooters, find comfort, durability, and the independence you deserve.
• •Explore our extensive range of assistive technology, backed by genuine support and Australia-wide delivery.
• •Experience the difference that quality equipment and heartfelt service can make.
• •We aim to empower every ability, ensuring you can stay in control and live an inclusive, fulfilling life.