Brand Tone

elegant, sophisticated, and artisanal

Brand Values

• •Quality Craftsmanship
• •Slow Fashion
• •Unique Design & Exclusivity
• •Mexican Heritage
• •Customer Empowerment/Confidence

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of the brand's tone (e.g., elegant, artisanal, celebratory, empowering) with examples of do's and don'ts.
• •Focus on Storytelling: Share the stories behind the designs, the craftsmanship, and the inspiration. This reinforces the artisanal and unique values.
• •Use Evocative Language: Employ descriptive and sensory words that convey luxury, quality, and the feeling of wearing a special garment (e.g., "meticulously crafted," "shimmering sequins," "timeless elegance").
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on the website, any future social media, product descriptions, and customer communications.
• •Highlight the "Slow Fashion" Aspect: Educate customers about the benefits and value of slow fashion, reinforcing the brand's commitment to quality and sustainability.

Social Perception

Positive: Customers who have received their products seem pleased with the quality and design, considering the brand legitimate. The association with "slow fashion" and handmade goods likely appeals to a conscious consumer base.

Copy Examples

• •Crafted by hand, designed for your unforgettable moments. Discover the Georgina Chávez difference.
• •Embrace the art of slow fashion. Our meticulously made dresses are an investment in timeless elegance.
• •More than a dress, it's a statement. Shine bright in a Georgina Chávez original.
• •From our hands to your special occasion. Experience the magic of authentic Mexican design.
• •Unveil your confidence. Our corsets and bustiers are designed to celebrate your unique silhouette.