Brand Tone

Direct, informative, and practical, focusing on reliability and functionality.

Brand Values

• •Reliability/Dependability
• •Preparedness/Security
• •Functionality/Practicality
• •Quality/Protection

Best Practices

• •Highlight Technical Specifications and Features: Back up claims of reliability and performance with concrete technical details (e.g., engine type, power output, safety features like overload protection).
• •Use direct and clear language, focusing on product features and practical applications.
• •Emphasize benefits such as reliability, long-term security, and flexibility.
• •Cater to various needs, including emergency power for homes, camping, construction sites, and outdoor events.
• •Maintain a specialized and reliable provider image for power solutions.

Social Perception

Specialized, reliable, and practical provider of power solutions for various needs, emphasizing preparedness and security.

Copy Examples

• •Ensure a reliable power supply with our petrol generators, perfect for home emergencies.
• •Our diesel generators offer long-term security with automatic voltage regulation and overload protection.
• •Experience flexibility with our dual-fuel generators, designed for various applications: home, camping, and construction.
• •The Walter Stahl Generator: Your reliable solution for emergency power and regular use.
• •Our compact and transportable generators provide power wherever you need it.