Brand Tone

Professional and Technical, Informative and Direct, Formal and Transactional, Service-Oriented (within its niche)

Brand Values

• •Precision and Quality
• •Expertise and Specialization
• •Reliability and Compliance
• •Customer Support (Technical/Sales)
• •Innovation (implied)

Best Practices

• •Prioritize Clarity and Accuracy: Given the technical nature of the products, all copy must be precise, unambiguous, and factually correct. Use industry-standard terminology consistently.
• •Focus on Specifications and Performance: Highlight key technical details, performance metrics (voltage, current, power density), and relevant features that matter to a technical audience.
• •Maintain a Formal and Professional Voice: Avoid slang, overly casual language, or excessive marketing hype. The tone should reflect expertise and reliability.
• •Be Direct and Informative: Clearly state what the product is, what it does, and its key benefits for the intended application. Provide easy access to detailed documentation and support.
• •Target the Expert User: Write with the understanding that the reader likely has a technical background. The copy should address their specific needs and challenges, demonstrating that the brand understands their world.

Social Perception

Specialized Supplier, Resource for Professionals, Limited Public Persona, Trusted for Technical Specifications

Copy Examples

• •Headline: Precision Power, Engineered for Your Demanding Applications. Body: Explore the Genesys™ series of programmable DC power supplies. Offering output voltages from 7.5V to 1500V and power levels from 750W to 15kW, find the reliable solution for your laboratory, industrial, or research needs. Full specifications and datasheets available.
• •Headline: Advanced Control, Maximum Density: The GENESYS+™ Power Portfolio. Body: When high power density and advanced features are critical, the GENESYS+™ programmable DC power supplies deliver. With outputs from 10V to 600V and power levels from 1kW to 15kW, optimize your setup for peak performance. Inquire for custom configurations.
• •Headline: Reliable DC Electronic Loads for Rigorous Testing. Body: Our SFL Series offers multi-functional programmable DC electronic loads, available in 300W and 1kW power levels. Ensure the accuracy and resilience of your power systems with TDK-Lambda's trusted technology.
• •Product Page Snippet: Model GEN 30-50: 0-30V, 0-50A. Description: This unit features a standard RS-232/RS-485 interface and supports a wide-range single-phase AC input (85VAC-265VAC). Each unit includes a Certificate-of-Compliance and Calibration. Ideal for automated test equipment and component burn-in systems.
• •Call to Action/Support: Need Assistance? Body: Our sales engineers are available to help you select the correct programmable power supply for your specific requirements. Call us at (732) 795-4135 or email Sales@US.TDK-Lambda.com. For tax-exempt orders, please create an account and contact us prior to purchase.