Brand Tone

Passionate, community-focused, friendly, approachable, lighthearted, and professional, often infused with "geeky" humor.

Brand Values

• •Community Building
• •Exceptional Service & Quality
• •Passion & Sincerity
• •Inclusivity and Onboarding
• •Resilience and Adaptability

Best Practices

• •Always Lead with Community: Frame every message, from product announcements to event promotions, around the idea of a shared experience. Use "we," "us," and "our community" to foster a sense of belonging.
• •Balance Passion with Professionalism: Let your genuine excitement for the games shine through using enthusiastic language and emojis, but always back it up with professional service promises like "meticulous packaging," "fast shipping," and "100% authentic games."
• •Tell Your Story: Continue to weave the brand's origin and the founder's journey into the copy where appropriate. People connect with the story of a passion project turned successful small business; it builds trust and loyalty.
• •Be a Guide, Not Just a Seller: Create content that educates and empowers customers. Explain different game mechanics (like "Eurogames"), offer recommendations for various player levels (light vs. heavy games), and promote "Learn N' Play" sessions to onboard newcomers.
• •Maintain a Consistent Voice Across Platforms: While the format may change (a short, punchy TikTok vs. a detailed website description), the core tone should remain friendly, passionate, and community-centric. Ensure the humor and sincerity evident on social media also come through in email and on the website.

Social Perception

Reliable and passionate local business, perceived as more than just a store but a community hub. Valued for its commitment to the board gaming community, excellent service, and authentic products. The founder's personal journey resonates, and the physical play space and events are seen as significant differentiators.

Copy Examples

• •Image: A stunning flat-lay of the new board game, "Cosmic Odyssey." Caption: The wait is over! ✨ Cosmic Odyssey has officially landed at Geekster. We've been dying to get our hands on this one, and it's even better than we imagined. Ready to explore new galaxies from your tabletop? We've packed each copy with our usual care (corner protectors unite!) to ensure it reaches your collection in pristine condition. Link in bio to secure your copy. Let us know in the comments what you're most excited about! #NewArrival #BoardGamesSG #CosmicOdyssey #GeeksterSG #TabletopGaming
• •The spice must flow, and the battle for Arrakis begins in your game room. Dune: Imperium masterfully blends deck-building and worker placement into a deeply thematic and strategic experience. Vie for political influence, build your military might, and forge fragile alliances. Will you rule the Imperium? Why we love it at Geekster: It's a brain-burner in the best way possible! Perfect for when you want to move beyond lighter fare and sink your teeth into a rich, challenging Eurogame.
• •Your Weekly Dose of Geeky Goodness & Game Night Invites! 🎲
• •Video: A short, fast-paced clip showing the team unboxing a new shipment of games with genuine excitement, transitioning to a shot of the games neatly arranged on the shelf, and ending with a friendly wave to the camera. On-screen text: "That new game smell > everything. Fresh restocks are IN!" Caption: We're just big kids in a board game store. And we wouldn't have it any other way. Come see what's new at the shop or check the link in our bio for the full list! #Geekster #BoardGameStore #Unboxing #Singapore #SmallBusinessOwner
• •Headline: Ditch the boring dinner-and-a-movie date. Body: Challenge your partner to a board game showdown! Our "Geek Out, Stress Out!" game nights are the perfect way to connect, laugh, and maybe get a little competitive. With hundreds of games and a friendly vibe, we've got your next date night covered. New to gaming? No problem! Our community loves welcoming new players. Call to Action: Learn More & Book Your Table.