Brand Tone

Accessible and Tech-Focused, Value-Oriented, Reassuring and Trustworthy, Modern and Stylish, Direct and Informative

Brand Values

• •Quality and Originality
• •Accessibility to Technology
• •Customer Empowerment

Best Practices

• •Focus on Customer Benefits and Solutions: Frame product descriptions and marketing messages around how the products solve customer problems or enhance their lives (e.g., "stay connected," "express your personality," "facilitate your day-to-day").
• •Ensure information about price, quality, and benefits is easy to understand.
• •Maintain Authenticity and Transparency: Back up claims about "original products" and "secure purchasing" with clear policies and customer support accessibility.
• •Actively monitor and respond to customer feedback on platforms like Reclame Aqui and social media to address concerns and build trust.
• •Showcase customer testimonials and reviews to build trust and credibility.

Social Perception

A reliable brand that offers modern, high-quality technology at an accessible price, while also being trustworthy, customer-focused and stylish.

Copy Examples

• •Connecting you to the future.
• •Never been so easy to connect to the most technological.
• •Excellent cost-benefit.
• •Best price and quality.
• •Facilitamos seu acesso à tecnologia com confiança e estilo!