Brand Tone

Sentimental & Empathetic, Appreciative & Grateful, Artistic & Skillful, Personal & Custom, Trustworthy & Quality-Focused

Brand Values

• •Emotional Connection
• •Artisanry & Craftsmanship
• •Personalization & Uniqueness
• •Customer Satisfaction
• •Preserving Memories
• •Quality

Best Practices

• •Emphasize the "Hand-Drawn" Aspect: Consistently remind the audience that each piece is created by a real artist, not a digital filter. Use terms like "hand-crafted," "artist-drawn," "meticulously sketched."
• •Focus on Emotion and Story: Encourage customers to share the stories behind their photos. Use empathetic language when discussing memorial pieces or celebratory occasions. Highlight the "why" behind the art.
• •Use Words That Convey Quality and Care: Incorporate terms like "premium," "high-quality," "detailed," "passion," "dedication," and "cherished" to describe the art and the process.
• •Maintain a Personal and Approachable Voice: Even when discussing the skill involved, ensure the language is warm and inviting. Address the customer directly using "you" and "your."
• •Showcase the Transformation and Uniqueness: Use before-and-after imagery and language that highlights the journey from a simple photo to a unique piece of art. Stress the personalized nature of each commission.

Social Perception

Talented Artists, Heartfelt & Meaningful Service, Good for Special Gifts, Trustworthy (if reviews are positive), Focus on Pets and People

Copy Examples

• •Website Homepage Banner: "Capture Your Cherished Moments, Forever. Hand-drawn portraits from your favorite photos, crafted with love and skill. Turn your memories into timeless art."
• •Instagram Post (Pet Memorial): "Keeping [Pet's Name]'s spirit alive through art. It was an honor to draw this beautiful soul. Every stroke was filled with the love you shared. We hope this portrait brings comfort and a gentle reminder of the joy they brought. #GayasDrawing #PetPortrait #MemorialArt #HandDrawnWithLove #ForeverInOurHearts"
• •Facebook Ad (Anniversary Gift): "Looking for an anniversary gift that speaks volumes? A custom hand-drawn portrait from Gaya's Drawing captures your unique love story. Surprise them with a timeless piece that celebrates your journey together. Order yours today!"
• •Product Description (Custom Family Portrait): "Bring your family together in a unique work of art. Our custom family portraits are meticulously hand-drawn from your photos, capturing the essence and connection of your loved ones. A beautiful heirloom to be treasured for generations. Simply upload your photo and let our artists create a masterpiece just for you."
• •TikTok Video Caption (Time-lapse of a drawing): "From photo to forever keepsake ✨ Watch the magic unfold! Who would you love to have drawn? Tag them below! #GayasDrawing #CustomArt #DrawingReveal #ArtProcess #GiftIdeas #PortraitArtist"