Brand Tone

Professional & Expert, Empowering & Supportive, Educational & Informative, Direct & Action-Oriented

Brand Values

• •Expertise & Knowledge Sharing
• •Growth & Empowerment
• •Practicality & Results-Orientation
• •Accessibility
• •Modernity & Adaptability

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (e.g., professional yet approachable, expert but not condescending), key messaging points, preferred terminology, and words to avoid. This ensures anyone writing for the brand is aligned.
• •Understand Your Audience: Tailor the tone to resonate with the target audience (businesses, aspiring marketers) while staying true to the core brand voice. For instance, TikTok's tone can be more informal and energetic than a formal business proposal, but both should reflect expertise and support.
• •Consistency Across Channels: While the delivery might vary slightly (e.g., TikTok vs. LinkedIn), the underlying tone and core values should remain consistent. A user should feel they are interacting with the same brand, whether on the website or a social media platform.
• •Train Your Team: Ensure everyone involved in content creation, customer service, or any external communication understands and can implement the brand's tone of voice.
• •Review and Refine: Regularly review your copy across all platforms to check for consistency and effectiveness. Solicit feedback and be prepared to refine your tone as the brand evolves or as you gain more insights into audience preferences. Research suggests that a human tone can increase purchase intentions, but this can be context-dependent.

Social Perception

A reliable, knowledgeable, and supportive resource in the digital marketing field. The consistent messaging across platforms seeks to build an image of an expert who empowers clients and students.

Copy Examples

• •Headline (Website/Service Page): Unlock Your Business Potential: Expert Digital Marketing Strategies & Courses Designed for Growth.
• •Social Media Post (Instagram/Facebook): Feeling overwhelmed by SEO? Let's break it down. Our latest blog post simplifies the essentials to get you ranking. Link in bio! #DigitalMarketing #SEOExpert #BusinessGrowth
• •TikTok Video Script Teaser: Stop making these 3 social media mistakes! ❌ Tip #1 will shock you. Watch now to boost your engagement! #MarketingTips #SocialMediaStrategy #GarryJeLurbro
• •Email Subject Line (Course Promotion): Ready to Master Digital Marketing? Your Journey to Expert Starts Here.
• •Website 'About Us' Snippet: At Garry Je Lurbro, we're passionate about demystifying digital marketing. We provide businesses and aspiring marketers with the clear strategies and practical skills needed to thrive online.