Brand Tone

Respectful, Knowledgeable, Authentic, and Appreciative. Passion

Brand Values

• •Authenticity: Ensuring all items are genuine and handmade.
• •Respect for Artists: Fair dealings, direct purchasing, and fostering long-term relationships with Native American artists and their families.
• •Cultural Preservation: Promoting and preserving the traditions of Navajo weaving and other Native American art forms.
• •Quality: Offering high-quality, often heirloom-worthy pieces.
• •Knowledge & Education: Informing customers about the art, its history, and its cultural significance.
• •Fairness: Striving for reasonable prices for customers while ensuring fair compensation for artists.
• •Family Heritage: Continuing a multi-generational legacy in the Native American art business.

Best Practices

• •Prioritize Storytelling: Share the stories behind the art, the artists, and the cultural traditions. This reinforces authenticity and respect.
• •Use Respectful and Reverent Language: When describing the art and the artists, use language that conveys admiration for their skill, heritage, and cultural significance.
• •Educate and Inform: Consistently provide educational content about the art forms, techniques, and history. This positions the brand as a knowledgeable authority.
• •Highlight Authenticity and Craftsmanship: Emphasize that the pieces are handmade by Native American artists, detailing the traditional methods where possible.
• •Maintain a Warm and Appreciative Voice: Communicate with a tone that reflects gratitude towards both the artists for their creations and the customers for their appreciation of the art.

Social Perception

Garland's Navajo Rugs is perceived as a highly reputable and trusted source for authentic Native American art, particularly Navajo rugs. They are seen as knowledgeable experts in the field with a deep respect for the artists and their traditions. Customers and the wider community view them as a significant contributor to the preservation and promotion of Native American art. They are considered a destination for collectors and those seeking genuine, high-quality pieces.

Copy Examples

• •Own a piece of living history. Discover the timeless artistry of authentic Navajo rugs, handwoven with generations of tradition at Garland's.
• •More than a rug, it's a story. Each thread woven with intention, each design a testament to the enduring spirit of Navajo weavers. Explore our collection.
• •At Garland's, we honor the hands that create. For nearly 50 years, we've proudly partnered with Native American artists, ensuring fair trade and authentic beauty.
• •Bring the soul of the Southwest into your home. Experience the unparalleled quality and cultural richness of handcrafted Navajo weavings and jewelry.
• •From our family to yours, a legacy of art. Discover heirloom-quality Native American treasures, curated with passion and respect at Garland's.