Brand Tone

Helpful and Reassuring, Professional and Experienced, Value-Oriented and Accessible, Inspiring and Style-Conscious

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Affordability/Value for Money
• •Expertise and Experience
• •Accessibility and Convenience

Best Practices

• •Always Prioritize Clarity and Helpfulness: Ensure all copy, from product descriptions to guides and FAQs, is easy to understand, jargon-free, and genuinely helps the customer make informed decisions. The tone should empower them.
• •Emphasize Value and Quality Hand-in-Hand: Consistently balance the message of affordability ("sharp prices," "value") with the assurance of quality (5-year guarantee, durable materials, custom-made precision). Avoid sounding "cheap"; instead, focus on "smart investment" and "accessible style."
• •Maintain a Reassuring and Confident Voice: Use language that builds trust. Highlight guarantees, years of experience, and positive customer outcomes. Address potential concerns proactively (e.g., measuring, installation) with supportive content.
• •Inspire with Style but Keep it Attainable: Showcase the aesthetic possibilities and the uniqueness customers can achieve. However, ensure the language remains grounded and doesn't feel overly exclusive or intimidating, aligning with the "for every homeowner" value.
• •Be Consistent Across All Touchpoints: Whether it's website copy, email communication, or any potential future marketing materials, the helpful, professional, value-oriented, and inspiring tone should be uniform. This builds brand recognition and reinforces customer expectations.

Social Perception

Generally Positive, Especially via Trustpilot. Appreciation for DIY Aspect and Value. Concerns (less frequent but present): Custom-Made Returns, App Usability (for smart blinds), Occasional Quality/Expectation Mismatch.

Copy Examples

• •Headline: Refresh Your Home with Custom-Made Style. Effortless Ordering, Enduring Quality. Body: From elegant Roman blinds to sleek rollers, discover the perfect fit for your windows at Gardiner by Tuiss. Get free samples, a 5-year guarantee, and the confidence of our SureSize Measuring Guarantee. Style, quality, and value – delivered to your door.
• •Headline: Your Windows, Your Style. Surprisingly Affordable. Body: Why wait to create the home you love? At Gardiner by Tuiss, we believe beautiful, custom-made blinds and curtains should be accessible to everyone. Explore our vast collection and enjoy sharp prices without compromising on quality. Measure, click, and transform your space!
• •Headline: Over 20 Years of Perfect Fits. Trust Tuiss Expertise for Your Danish Home. Body: As part of the Tuiss family, we've helped style over 8 million windows across Europe. Benefit from our decades of online experience, dedicated Danish customer service, and a 5-year guarantee on all our made-to-measure blinds and curtains. Order your free samples today!
• •Headline: DIY Dream: Stunning Blinds, Simple Process. Body: Love the satisfaction of a home project? We make it easy! With our clear measuring guides and straightforward installation, you’ll have your custom Gardiner by Tuiss blinds up in no time. Plus, our SureSize Guarantee has you covered. Save money, gain style!
• •Headline: From Free Samples to Flawless Finish – We’re With You Every Step. Body: Choosing new curtains or blinds should be exciting, not stressful. That’s why Gardiner by Tuiss offers up to 10 free fabric samples, expert advice, and a simple ordering process. Experience the Tuiss difference and give your home the upgrade it deserves.