Brand Tone

Functional, direct, and service-oriented. The language is straightforward and focuses on providing information, with a less formal and more approachable, albeit less polished, feel. It aims to be helpful, emphasizing experience and bespoke service.

Brand Values

• •Experience and Expertise: Highlighting 'many years experience' to be seen as a reliable source.
• •Comprehensive Selection: Commitment to being a one-stop-shop for a broad range of garden buildings.
• •Customization and Flexibility: Offering a 'bespoke service' to meet individual customer needs.
• •Service and Accessibility: Valuing direct customer interaction, service, and accessibility through physical presence and financing options.

Best Practices

• •Maintain a Helpful, Direct Tone: Always write with the primary goal of informing the customer. Avoid overly elaborate or flowery language. Get straight to the point about the product's features and benefits.
• •Emphasize Experience: Regularly include phrases like "with our years of experience," "our expert team," or "we've been helping gardeners since..." to build trust and reinforce your authority in the field.
• •Proofread for Clarity: While the current tone is somewhat informal, consistent grammatical errors can detract from professionalism. Ensure all new copy is proofread to maintain clarity and credibility.
• •Highlight Practical Solutions: Frame your products as solutions to customer needs. Your copy should address these practical applications directly.
• •Promote the Bespoke Option: Consistently mention the availability of your bespoke service in relevant product categories. This is a key differentiator and should be a recurring theme in your messaging.

Social Perception

Due to a lack of significant online discussion, social perception is difficult to gauge accurately. It is largely shaped by direct customer experience, suggesting a business focused on direct sales and product delivery rather than a wider brand narrative or community. The perception is likely that of a traditional, specialized retailer of garden buildings.

Copy Examples

• •Need a reliable space for your tools and projects? Our wooden sheds are built to last, drawing on years of experience in quality garden buildings. Find the perfect fit for your garden today.
• •Create your perfect garden retreat. Our summerhouses offer a stylish escape right in your backyard. With a range of designs and bespoke options available, we can help you build the space you've been dreaming of.
• •Can't find exactly what you need? We specialize in bespoke sheds and log cabins. Talk to us about your ideas, and we'll use our experience to create a garden building that's uniquely yours.
• •From a family playroom to a quiet home office, a log cabin adds valuable space to your home. We've been delivering and building them across the UK for years. Let's find the right one for your family.
• •For sheds, summerhouses, log cabins, and more, you're in the right place. With years of experience and a friendly team at our Northampton garden centre, we supply quality garden buildings for every need.