Tono de Marca

Aspirational yet approachable, passionate when telling the founders' story and creation process, educational about botanicals and distillation, and sophisticated and modern in visual language, balancing professional expertise with an artisanal spirit.

Valores de Marca

• •Quality & Expertise
• •Innovation
• •Passion & Storytelling
• •Sustainability & Community
• •Aesthetic & Lifestyle

Mejores Prácticas

• •Always circle back to the founders' story. Whether launching a new product or posting a simple photo, framing it within the narrative of passion, science, and dreams will reinforce the brand's core identity.
• •Showcase sophisticated, beautiful cocktails (the aspiration), but always provide the recipe or a tip (the action). This makes the aspirational lifestyle feel achievable for the customer.
• •Use descriptive, sensory language that reflects an expert's appreciation for flavor ("bright notes of Kaffir lime," "a subtle whisper of lavender") without being overly technical or alienating. The tone should be confident and knowledgeable, but warm.
• •Regularly feature and tag the local partners, neighborhood spots, and even customers (with permission). This substantiates the "community" value and makes the brand feel integrated and authentic, not just a standalone product.
• •Every image and video should reflect the brand's clean, modern, and natural aesthetic. Consistency in lighting, color palette, and composition across the website and all social media is crucial to reinforcing the premium, sophisticated perception.

Percepción Social

The public perceives Garden Destileria as a high-quality, innovative, and authentic Chilean brand. They are seen as a premium, artisanal producer, reinforced by positive media coverage and awards. The founders' story resonates with consumers, lending authenticity and passion. They are viewed as a local gem and a key player in the rise of the Chilean gin industry, enhanced by their association with the culturally rich Barrio Triana.

Ejemplos de Copy

• •Headline: The Soul of Providencia, Distilled. Body: This is more than a bottle. It's the story of two chemists who traded labs for a dream. It's the zest of the world's most aromatic lime, Kaffir, meeting the spirit of Chilean botanicals. It's the heart of our garden, captured in our copper still. This is Gin Erva. Discover the taste of passion. #GardenDestileria #GinErva #HechoEnChile #CraftSpirits #Providencia
• •Headline: From Chemistry to Creation. Body: We believe in the science of flavor and the art of distillation. As chemists, we experimented for years to find the perfect balance. As dreamers, we built our distillery in the heart of the city to share our passion with you. Meet the minds behind Gin Erva.
• •Headline: Your 5 PM Ritual, Reimagined. Body: Elevate the moment. The complex citrus and fresh herbal notes of Gin Erva are the perfect start to an unforgettable evening. Whether it's a classic G&T or a signature creation, make it memorable. Make it Erva. Shop our cocktail boxes today.
• •Headline: What's your Garden? (Visual: A beautiful Erva G&T) Poll: How do you garnish your Gin Erva? A) Classic Lime Wedge B) Fresh Cucumber & Mint C) Something more exotic! (DM us!)
• •Subject: A Taste of Barrio Triana Body: This month, we're celebrating the vibrant community we call home! From our neighbors at Oculto Beergarden to the creative energy of Taller.1, we're proud to be part of Providencia's cultural hub. To share the love, we're hosting an exclusive tasting event at the distillery for our subscribers. Spots are limited. Reserve yours and experience the spirit of our neighborhood.