Brand Tone

Authoritative & Expert-Driven, Inspirational & Aspirational, Supportive & Community-Oriented, Practical & Action-Oriented, Generally Professional & Polished

Brand Values

• •Expertise & Quality Education
• •Lifelong Learning & Skill Development
• •Passion for Subject Matter
• •Accessibility (to expertise)
• •Community & Connection

Best Practices

• •Prioritize Expert Language: Use terminology appropriate to the field of garden design, but explain it clearly for learners. Emphasize the credentials and experience of the expert tutors.
• •Inspire with Possibility: Showcase beautiful outcomes and the transformative power of acquiring design skills. Use evocative language that paints a picture of what learners can achieve.
• •Focus on Actionable Benefits: Clearly articulate what students will *be able to do* after completing a course, not just what they will learn. Highlight practical takeaways and skill development.
• •Maintain a Professional Yet Accessible Voice: While highlighting expertise, ensure the language is approachable and encouraging, avoiding overly academic or exclusionary jargon without explanation. The tone should be encouraging, like a knowledgeable mentor.
• •Incorporate a Sense of Community and Support: Even in online learning, foster a feeling of connection. Use inclusive language and highlight opportunities for interaction and feedback.

Social Perception

Reputable platform offering high-quality courses with genuine experts, good resource for in-depth learning.

Copy Examples

• •Headline: Transform Your Garden: Learn Design Secrets from World-Renowned Experts. Body: Stop dreaming, start designing. Our comprehensive online courses, led by award-winning garden designers, give you the practical skills and expert knowledge to create the stunning garden you've always envisioned. Enroll today and cultivate your passion.
• •Social Media Post (Instagram - with a beautiful garden image): Imagine this could be your garden. ✨ Learn the principles of breathtaking garden design from the masters themselves. Our courses cover everything from initial site assessment to planting schemes that thrive. Link in bio to explore our expert-led garden design programs. #GardenDesign #LearnWithExperts #DreamGarden #Horticulture
• •Email Subject Line: Unlock Your Garden's Potential with Piet Oudolf's Design Principles. Email Snippet: Go beyond basic gardening. Delve into the art and science of garden design with insights from legendary designer Piet Oudolf. Our exclusive online course gives you access to his methodologies, plant knowledge, and expert feedback to elevate your skills. Ready to create a garden that’s both beautiful and sustainable? [Learn More Button]
• •Website Banner: Invest in Your Passion. Master Garden Design with Guidance from Industry Leaders. Lifetime Access to Courses.
• •Testimonial-Style Ad: 'I never thought I could design a garden like this! The expert feedback was invaluable.' – Sarah M. --- Ready to see what you can create? Our garden design courses provide the structure, knowledge, and support to bring your vision to life. Join our community of passionate learners.