Brand Tone

Friendly, Community-Focused, and Value-Driven

Brand Values

• •Accessibility
• •Value
• •Service
• •Community Support
• •Range

Best Practices

• •Emphasize Value & Accessibility: Always highlight how Gap Games helps customers save money and access a wide range of hobby supplies. Use phrases like "cut the cost," "amazing value," "accessible," and "affordable."
• •Maintain a Friendly & Approachable Voice: Use conversational language. Contractions (e.g., "we're," "it's") are acceptable. Address the audience directly (e.g., "you," "your"). Keep the tone enthusiastic and welcoming.
• •Foster a Sense of Community: Acknowledge and celebrate the hobby and its participants. Use inclusive language. Encourage sharing and interaction. Refer to "hobby heroes," "community," and the shared passion for gaming.
• •Be Clear & Direct (Especially with Policies): While friendly, ensure that important information like "Click and Collect" procedures, shipping details, and pre-order policies are communicated clearly and concisely.
• •Show, Don't Just Tell, "Amazing": Instead of just saying "amazing range," highlight specific popular or new product lines. When mentioning "amazing service," perhaps subtly allude to fast processing for click and collect or helpful responses to queries. Back up the "amazing value" with clear information on discounts or competitive pricing.

Social Perception

Customers generally perceive Gap Games as a reliable source for discounted hobby products, particularly Games Workshop items. They are often praised for good customer service and careful packaging. The "Click and Collect" system seems generally understood.

Copy Examples

• •Facebook Post (New Product Arrival): Heads up, hobby heroes! 🔥 The latest [Product Name] has just landed at Gap Games! Get ready to reinforce your armies and save some serious coin. Swing by our website for 'Click and Collect' and make your mates jealous without breaking the bank. #GapGames #Warhammer40k #NewRelease #HobbyValue
• •Instagram Caption (Community Spotlight): Check out this incredible [Miniature Type] painted by one of our awesome customers, [Customer Handle]! We love seeing your passion come to life. Keep sharing your projects! We're all about making the hobby more accessible for everyone. #GapGamesCommunity #MiniaturePainting #HobbyLife #ProudRetailer
• •Website Banner (Sale Promotion): GEAR UP & SAVE BIG! ⚔️ Our [Sale Name] event is ON NOW! Score amazing deals on your favorite [Product Category, e.g., paints, starter sets]. At Gap Games, we're 'Cutting the Cost of Hobby' so you can build more, play more, and pay less! Shop now via Click and Collect. [Link]
• •Email Newsletter Snippet (Pre-Order Announcement): Be the first on the battlefield! 🚀 Pre-orders for the highly anticipated [Product Name] are now open at Gap Games! Secure yours today and get amazing value. We're committed to making your hobby dreams a reality. Click here to pre-order: [Link] #GapGamesPreOrders #HobbyAccessible #WarhammerCommunity
• •"About Us" Page Excerpt Reinforcement: More than just a store, Gap Games is your partner in hobby. Founded by Brett with a simple mission: 'Make the Hobby more Accessible.' That means amazing service, an incredible range, and prices that help your passion thrive. Thanks for being part of our community!