Brand Tone

Social & Fun, Community-Focused & Connecting, Engaging & Entertaining, Supportive & Reliable, Passionate

Brand Values

• •Multiplayer Experience
• •Community Building
• •Fun & Entertainment
• •Connection
• •Long-term Player Relationships
• •Innovation & Evolution
• •Quality Experience

Best Practices

• •Prioritize "We" and "You" with a Community Feel: Always speak as part of the community and directly to the player, fostering a sense of belonging. Use inclusive language.
• •Emphasize Social Interaction: Highlight features like chat, playing with friends, and joining clubs. Make the social aspect a key benefit in all communications.
• •Keep it Light, Positive, and Energetic: Use exclamation points appropriately, emojis to convey fun (where platform-appropriate), and an upbeat vocabulary. Avoid overly technical or corporate jargon.
• •Focus on Shared Experiences: Frame games and events as collective activities. Use phrases like "win together," "play with millions," "join the fun."
• •Be Responsive and Acknowledge Players (even in marketing): When appropriate, reference community feedback or excitement in broader communications to show the brand is listening and part of the ongoing conversation.

Social Perception

Perceived as a platform for fun, social gaming, especially Bingo, with a strong sense of community. Players enjoy the social interaction and live events. Some users express frustration with in-app purchase value, technical issues (loading, crediting purchases), and concerns about game fairness or algorithms.

Copy Examples

• •Your daily dose of FUN is here! Join millions at GamePoint, where every game is a chance to connect, laugh, and win together. Let’s play!
• •Daubers ready? 🎉 Dive into GamePoint Bingo! Chat with new friends, cheer each other on, and experience the thrill of the win. Your community awaits!
• •Get ready for a party! 🥳 GamePoint’s NEW live event is starting soon. More friends, more fun, more chances to shine. Don’t miss out!
• •More than just games, we’re a family! Share your big wins, make lasting friendships, and be part of the amazing GamePoint community. Play together, celebrate together!
• •We miss you at the table! Your friends at GamePoint are waiting for another round of fun. Come back and see what’s new – exciting games and friendly faces guaranteed!