Brand Tone

Enthusiastic & Passionate, Creative & Inspiring, Helpful & Customer-Focused, Visually Engaging & Playful, Community-Oriented, Value-Driven

Brand Values

• •Passion for LEGO
• •Creativity & Innovation
• •Quality & Enhancement
• •Customer Satisfaction
• •Accessibility
• •Open Communication
• •Fairness & Honesty

Best Practices

• •Speak the AFOL Language: Use terminology and references that resonate with Adult Fans of LEGO (and LEGO fans in general). Show you understand their passion and attention to detail.
• •Emphasize the "Magic" and "Story": Focus on how lighting transforms a static model into something dynamic and story-filled. Use evocative language that appeals to imagination and nostalgia.
• •Maintain Enthusiasm and Positivity: Let the genuine passion for LEGO shine through in every communication. Even when addressing technical aspects, keep the tone upbeat and encouraging.
• •Be Helpful and Supportive: Ensure that instructional copy is clear, concise, and easy to follow. Frame customer support as a partnership in their creative journey.
• •Showcase, Don't Just Tell: Use vivid descriptions and encourage user-generated content. Let the stunning visuals of illuminated LEGO sets do much of the talking, with copy that complements and enhances the visual appeal.

Social Perception

Generally seen as a provider of visually appealing and innovative products that enhance the LEGO hobby. Many customers are happy with the end result and the value for money. Their customer service is often highlighted positively. Recognized within the LEGO community as a key player in the LEGO lighting kit market.

Copy Examples

• •Headline: Don't Just Build. Illuminate! Body: Your LEGO® masterpieces tell a story. Let Game of Bricks light the way, transforming your favorite sets into breathtaking displays that spark imagination and awe. Passionately designed for fans, by fans. #GameOfBricks #LEGOLights #BringYourBricksToLife
• •Headline: From Shelf to Showstopper! Body: Unlock a new dimension of your LEGO® collection. Our easy-to-install LED kits are crafted to make your builds shine, highlighting every detail and creative choice. What will you light up next? #AFOL #LEGOMods #CreativePlay #GameOfBricks
• •Headline: Your LEGO® City Never Sleeps. Body: Add a vibrant glow to your LEGO® cityscapes, castles, or starships! With Game of Bricks, you get premium, affordable lighting kits and dedicated support from fellow LEGO® lovers. Let's build something brilliant, together. #LEGODisplay #BrickArt #CommunityBuilt #LightingKit
• •Headline: The Glow-Up Your Bricks Deserve. Body: Imagine your Millennium Falcon™ soaring with engine lights, or Hogwarts™ Castle aglow with magical ambiance. Our kits make it possible! We provide the sparks; you provide the passion. Share your illuminated builds with #GameOfBricksShines!
• •Headline: Quality Lights, Passionate Builders. Body: At Game of Bricks, we're more than just lights; we're part of the LEGO® journey. We believe in enhancing your creations with quality, easy-to-use LED kits backed by a 2-year warranty and a community of enthusiastic builders. Light up your world! #LEGOCommunity #EnhanceYourBuild #GameOfBricksQuality