Brand Tone

Enthusiastic & Passionate, Nostalgic, Gamer-Centric/Knowledgeable, Direct & Sales-Oriented, Informal & Friendly

Brand Values

• •Passion for Gaming
• •Quality Assurance (Self-Proclaimed)
• •Customer Satisfaction
• •Nostalgia & Joy
• •Accessibility

Best Practices

• •Speak Like a Gamer: Use language, references, and humor that resonate with the gaming community. Avoid overly stiff or corporate talk.
• •Lean into Nostalgia: Consistently evoke fond memories and the joy of classic gaming in product descriptions, social media posts, and email marketing. Use words like "Relive," "Rediscover," "Classic," "Golden Age."
• •Show, Don't Just Tell, Your Passion: Share experiences, favorite games, or tips. If the team "plays and reviews each product," brief snippets of these reviews or insights could add authenticity.
• •Be Direct and Action-Oriented (but not pushy): Maintain clear calls to action, especially for sales and promotions, but balance it with genuine enthusiasm for the products.
• •Address Customer Service Perception: While maintaining an enthusiastic tone, ensure that support channels are equally responsive and helpful to bridge the gap in social perception. Highlighting positive service interactions (when they occur) could help.

Social Perception

Product Appeal, Customer Service Concerns, Niche Specialist, Awareness

Copy Examples

• •Headline: Blast from the Past, Zero Hassle! Body: Rediscover thousands of your favorite childhood games with our Sonicon Retro Console. Preloaded and ready to play – just plug in and let the nostalgia hit you. Your thumbs remember. CTA: Get Your Retro Fix Now!
• •Headline: Gain the Edge. Pro-Level Precision. Body: Stop blaming lag, start dominating. Our eSports Elite Controller features remappable paddles and hair-trigger locks for ultimate customization and response. Built by gamers, for winners. CTA: Upgrade Your Arsenal!
• •Headline: Remember Golden Axe? Mario Kart? Contra? Body: They're all here, and thousands more! Our GameGear Emulation Station is your time machine to the greatest era of gaming. Perfect for solo marathons or introducing a new generation to the classics. CTA: Explore the Classics!
• •Headline: Why We're GameGear: We're Gamers First. Body: We don't just sell gaming gear; we live it. Every console, every controller is tested by our team of dedicated game-manics. If we don't love it, we don't sell it. That's our promise. CTA: Shop with Confidence!
• •Headline: Level Up Your Retro Setup! 🚀 Body: From the iconic NES & SNES to epic Arcade battles, our preloaded systems bring the arcade home. Easy setup, endless fun. Plus, get 15% off your first order today! CTA: Claim Your Discount!