Brand Tone

Confident, Edgy, Quality-Conscious, Exclusive, Community-Oriented, Authentic

Brand Values

• •Individuality & Self-Expression
• •Quality & Durability
• •Authenticity
• •Community & Collaboration
• •Boldness & Risk-Taking

Best Practices

• •Maintain a confident and slightly edgy tone.
• •Emphasize the use of high-quality materials and craftsmanship.
• •Highlight the exclusivity and uniqueness of the designs.
• •Foster a sense of community and collaboration.
• •Encourage boldness and risk-taking in fashion choices.

Social Perception

Positive customer feedback, streetwear authority, appreciation for quality & design, engaged community, distinct from fast fashion

Copy Examples

• •Dare to be different. Express your individuality with our latest collection.
• •Finest materials, skilled artisans. Crafted for comfort and durability.
• •Limited edition designs. Own a piece of exclusivity.
• •More than just clothing, it's a community. Join the Gamble Clothing Co. movement.
• •Take risks, make a statement. Stand out from the crowd with our bold streetwear.