Brand Tone

Empowering & Creative, Direct & Solution-Oriented, Trustworthy & Quality-Focused, Humorous/Niche (Potentially Provocative)

Brand Values

• •Quality
• •Speed & Efficiency
• •Customer Satisfaction
• •Accessibility/Ease of Use
• •Boldness/Unconventionality

Best Practices

• •Continue to use customer-centric language that highlights benefits and solutions *for them*.
• •Keep it Clear, Concise, and Action-Oriented: Phrases like 'You design, we deliver' and calls to action like 'Make your mark today!' are effective.
• •Back Up Claims with Specifics (When Possible): Instead of just saying 'high quality,' mentioning 'premium, weather-resistant vinyl' adds credibility.
• •Highlighting 'fast shipping, often within 48 hours' is more impactful than just 'fast shipping.'
• •Ensure all communications, from website copy to customer service interactions (which are praised on Etsy)

Social Perception

Positive for Custom Sticker Buyers, Slightly Mixed for Other Product Categories/Platforms

Copy Examples

• •You design, we deliver.
• •Galvaleos lets every customer become the artist of their own story.
• •Orders are shipped lightning-fast, often within 48 hours.
• •We're here to help.
• •Quality Guaranteed.