Brand Tone

Joyful, Inspirational, Personal, Luxurious yet Accessible, Passionate and Soulful

Brand Values

• •Joy and Happiness: A primary goal is to spread joy through art.
• •Creativity and Self-Expression: Encouraging artistic exploration through classes and by sharing the creative process.
• •Quality and Originality: Offering original art and high-quality reproductions.
• •Connection: Building a community around art and fostering a personal connection between the artist and her audience.
• •Giving Back: The "Art for Good" initiative suggests a commitment to social responsibility.
• •Authenticity: The art is presented as a genuine reflection of the artist's journey and emotions.

Best Practices

• •Embrace "Happy" Language: Consistently use uplifting, positive, and joyful words. Focus on how the art makes people feel (e.g., "brighten your day," "spark joy," "uplifting energy").
• •Tell the Story Behind the Art: Share Jill English's inspiration, process, or the emotion she aims to convey. This reinforces the personal and soulful values of the brand.
• •Speak Directly and Personally: Use "you" and "I" (or "we" for Gallery 327) to create a conversational and approachable tone, as if Jill is speaking directly to the customer.
• •Highlight the Transformative Power of Art: Emphasize how the art can elevate a space, create an atmosphere, or inspire creativity, aligning with the luxurious yet accessible value.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy matches the visual style of the artwork and the overall aesthetic of the website and social media channels. The vibrant, colorful art should be paired with equally vibrant and enthusiastic language.

Social Perception

Jill English is perceived as a talented and professional artist with a distinctive, joyful style. Customers report that her art brings warmth, relaxation, and becomes a cherished focal point in their spaces. The availability of classes and tutorials positions Jill English as a helpful and inspiring figure in the art community. Gallery 327 is seen as a source for unique and luxurious art pieces.

Copy Examples

• •Website Banner for New Collection: "Infuse Your World with Color & Joy! ✨ Explore the latest collection from Jill English at Gallery 327 – art that tells a story and brightens your every day."
• •Instagram Post (Artwork Showcase): "Let this canvas be a window to your happy place. ☀️ Jill English pours her heart and soul into every piece, hoping to bring a little more sunshine into your home. What does this artwork make *you* feel? #HappyArt #JillEnglishStudio #Gallery327 #ArtThatSpeaks"
• •Facebook Ad (Art Class Promotion): "Unleash your inner artist! 🎨 Join Jill English for a fun, inspiring [Name of Class] workshop and discover the joy of creating. No experience needed, just a willingness to play with color! Spots are limited – sign up today and let’s make something beautiful together! #ArtClass #CreativeJourney #Gallery327"
• •Product Description (Print): "Bring the vibrant energy of Jill English's original artwork into your space with this stunning fine art print. 'Title of Artwork' is more than just a decoration; it's a daily dose of inspiration, a reminder of the beauty that surrounds us. Perfect for adding a touch of soulful elegance to any room. #FineArtPrint #Gallery327 #ArtForYourHome"
• •Email Newsletter Snippet (Art for Good Update): "Art with Heart ❤️ At Gallery 327, we believe in the power of art to make a difference. This month, a portion of every purchase from our 'Art for Good' collection helped support [Name of Charity/Cause]. Thank you for helping us spread joy beyond the canvas! #ArtForGood #Gallery327Cares #CommunityLove"