Brand Tone

Sophisticated & Curated, Appreciative & Passionate (about art), Informative & Descriptive, Potentially Exclusive or Niche, Trustworthy & Professional

Brand Values

• •Appreciation for Art & Creativity
• •Artist Support
• •Quality & Authenticity
• •Cultural Enrichment
• •Accessibility (to art)
• •Connection

Best Practices

• •Develop a Brand Voice Guide: Clearly define the gallery's voice – is it more academic, warmly enthusiastic, minimalist, or narrative-driven? Document preferred terminology, level of formality, and words to avoid.
• •Focus on the Art and Artist: Let the artwork and the artist's story shine. Use descriptive and evocative language that highlights the unique qualities of each piece and the artist's intent, rather than generic praise.
• •Maintain Sophistication and Clarity: Use intelligent and articulate language, but avoid overly academic or alienating jargon unless your target audience is highly specialized. Ensure clarity and ease of understanding.
• •Emphasize Curation and Quality: Subtly convey the expertise behind the collection. Words like 'curated,' 'hand-picked,' 'exceptional,' and 'significant' can reinforce the gallery's commitment to quality.
• •Be Consistent Across All Touchpoints: Ensure the defined tone is consistently applied across the website (homepage, about us, artwork descriptions, FAQs), any email communications, and if social media is developed, on those platforms as well. This builds a cohesive and recognizable brand identity.

Social Perception

Generally, online art galleries are perceived as convenient platforms for discovering and purchasing art. Trust, the quality of the art, the user-friendliness of the website, and customer service are key factors influencing their perception.

Copy Examples

• •Welcome to Gallery 1980, where timeless artistry meets contemporary vision. Explore our curated collection and discover the piece that speaks to you.
• •At Gallery 1980, we are passionate about connecting discerning collectors and art lovers with exceptional works. Our collection is thoughtfully selected, reflecting a commitment to artistic integrity and lasting beauty.
• •Immerse yourself in the evocative power of [Artwork Name]. This [medium] by [Artist Name] captures a profound sense of [emotion/theme], showcasing the artist's mastery of [technique/style].
• •Now Unveiling: [Exhibition Title]. Journey through an inspiring collection that explores [theme of exhibition]. Experience the vibrant dialogue between these selected works, exclusively at Gallery 1980.
• •Stay connected to the evolving world of art. Subscribe to our newsletter for insights, new arrivals, and exclusive invitations, or contact our art advisors for personalized guidance.