Brand Tone

Empowering & Confident, Supportive & Caring, Stylish & Elegant, Friendly & Approachable, Proudly Sri Lankan

Brand Values

• •Empowerment
• •Comfort
• •Quality
• •Perfect Fit/Personalization
• •Customer Confidence & Well-being
• •Inclusivity (implied)
• •Style & Fashion

Best Practices

• •Always Lead with Empowerment and Confidence: Every piece of copy, whether a product description or a social media post, should aim to make the customer feel good about themselves. Use words that inspire confidence and celebrate individuality.
• •Highlight Comfort and Quality Together: Don't sacrifice one for the other in your messaging. Emphasize that Galis provides lingerie that is not only stylish and beautiful but also comfortable and made with quality materials for everyday wear and special occasions.
• •Maintain a Friendly, Supportive, and Approachable Voice: Engage with customers warmly. Use "you" and "your" to make the communication personal. On platforms like TikTok, embrace a more playful and trendy interaction style while staying true to core values.
• •Subtly Weave in Sri Lankan Pride: Remind customers that Galis is a "homegrown Sri Lankan label" where appropriate, fostering a sense of local connection and pride. This can be a unique selling proposition.
• •Be Consistent Across All Platforms, Tailoring for Nuance: While the core tone (empowering, stylish, comfortable) should remain the same, adapt the specific expression to the platform. Instagram can be more visual and aspirational, Facebook more informative and community-focused, and TikTok more playful and engaging. Ensure key messages like "Perfect FIT" and "Uplifting You Always" are echoed.

Social Perception

Positive Customer Experiences, Engaged Online Community, Valued for Fit and Quality, Seen as a Local Go-To Brand, Modern and Accessible

Copy Examples

• •Instagram Post (Image: Diverse group of smiling women in comfortable Galis loungewear): Embrace your unique beauty, feel empowered from within. ✨ Our latest collection is designed for every woman, every story. Because confidence is always your best accessory. #GalisLingerie #UpliftingYouAlways #SriLanka #ComfortAndStyle
• •Facebook Ad (Carousel of different bra styles): Tired of compromising comfort for style? At Galis, we believe you deserve both! Discover your Perfect FIT with our expertly designed lingerie, crafted in Sri Lanka to make you feel fabulous, every day. Tap to shop and experience the Galis difference! #GalisPerfectFit #LingerieLove #MadeInSriLanka
• •TikTok Video Caption (Video: Quick cuts of different lingerie pieces, ending with the Galis logo): Your daily dose of confidence starts here! 😉 Which Galis piece is making you #FeelGorgeous today? Drop a comment! 👇 #GalisLingerie #ConfidenceInsideOut #SriLankanStyle #TrendingLingerie
• •Website Banner (Homepage): Galis: Uplifting You Always. Discover Sri Lanka's finest lingerie, designed for your ultimate comfort and confidence. Explore our new arrivals.
• •Product Description Snippet (for a new comfort-focused bra): Meet your new everyday essential. Crafted with a passion for the perfect fit and the softest, breathable fabrics, this bra is more than just lingerie – it's a boost of confidence, designed to support you beautifully. #GalisComfort #EmpoweredByGalis