Brand Tone

Transactional, technical, and value-focused.

Brand Values

• •Affordability
• •Quality & Reliability
• •Efficiency
• •Service

Best Practices

• •Leverage eBay Credibility on the Website: The website feels anonymous, while the eBay store is highly credible. Add a section to the website homepage that says "Over 100,000+ Positive Ratings on eBay!" with a link to the store's feedback page. This immediately builds trust.
• •Maintain the Technical & Trustworthy Tone: The copy should always be direct, confident, and specific. Avoid vague marketing jargon. Focus on specifications, compatibility, and the warranty. The tone says, "We know what we're selling, and we stand by it."
• •Emphasize the "Big Three" Values: Every piece of marketing, from an email subject line to an ad, should reinforce at least one of the core values: Affordability (cheaper than OEM), Reliability (lifetime warranty), or Speed (fast shipping).
• •Create a Basic, Professional Social Media Presence: Even an infrequently updated social media page (e.g., on Facebook or LinkedIn) specifically for the business is better than none. It can be used to post simple updates on new parts, feature a "Part of the Week," and serve as a professional point of contact that legitimizes the website. The content should mirror the technical, value-driven tone of the website.
• •Segment Communication: Recognize the two potential audiences: B2B (repair shops) and B2C (DIY individuals). While the core tone remains the same, copy for repair shops can be more technical and focus on bulk pricing and inventory. Copy for individuals should be slightly simpler, emphasizing the benefit (e.g., "Fix your phone for less") and reassuring them with the warranty.

Social Perception

Perceived as highly reliable, fast, and affordable within the eBay ecosystem (over 110,000 positive ratings). Outside of eBay, the brand has a very low online footprint and is largely unknown, lacking social proof and an independent social media presence.

Copy Examples

• •Don't let a cracked screen slow down your business. Our Premium In-Cell iPhone replacement screens offer OEM-grade performance without the OEM price tag. With a lifetime warranty and lightning-fast shipping from our L.A. warehouse, you can keep your customers happy and your margins healthy. Stock up now.
• •The Repair Pro's Choice. Get reliable, high-quality replacement parts for iPhone, iPad, and iWatch. Backed by a lifetime warranty. Because your work deserves a part you can trust.
• •Wholesale iPhone Parts | GadgetApple.com | Lifetime Warranty
• •Subject: Restock & Save on iPhone 12 Pro Screens Hi [Customer Name], Need to replenish your inventory? Our top-selling Premium LCD Assemblies for the iPhone 12 Pro are back in stock and ready to ship. Keep delivering top-quality repairs with parts that are built to last. Order today for fast delivery.
• •Bring Your iPhone Back to Life. This high-quality replacement battery matches original specifications for a perfect fit and long-lasting charge. Every unit is tested for reliability and backed by our lifetime warranty. All the tools you need for a DIY repair are available right here.